We all use emojis when texting our friends and family. It’s a way of expression that goes beyond words. A small detail may help convey a message on a stronger level. Texting with emojis is quite common nowadays, but have you considered using emojis in your email subject lines? The Internet is a busy place [...]
How WordPress Plugins Can Help Make Your Site GDPR Compliant? The GDPR EU law has been active since May 25th, 2018. It has brought many changes to the way website owners collect data from their visitors. The law was created with the goal to protect the personal data and online privacy of EU citizens. With [...]
If you have been wondering about how you can make a good first impression on your prospects then there are a few things you need to do in order to achieve a great impression for yourself. When talking about an email campaign, putting up a great first impression is highly important. If your introduction is [...]
There is hardly anyone out there today who hasn’t subscribed to a particular website they like. A lot of people visit websites and like what they see and in order to keep in touch with what the website is up to, they subscribe to the website’s emails and newsletters. Things however turn ugly when they [...]
The Internet has been buzzing the last few weeks with the news about the new General Data Protection Regulation European law, referred to as the GDPR. The GDPR will officially become active on May 25th 2018 and it will majorly affect the email marketing industry. If you are utilizing emails as a part of your [...]
Direct Mail and Email Marketing Which one is more effective for marketing - Direct mail or Email marketing? In today’s digital world it is common to hear that direct mail marketing is dead, that is, completely ineffective. Many digital marketers neglect direct mail and hide behind the fact that online marketing is taking over. It’s [...]
Would you like to build your email response rates, support your response rates, and decline your rejection or unsubscribe rates? Keen advertisers utilize email list segmentation to drastically enhance the viability of their email marketing campaigns. Businesses across the globe will acknowledge the potential that email advertising carries. If the experts are to be believed [...]
Switching Email Providers One of the most overwhelming tasks for any organization is switching email providers. When moving to a new email service provider (ESP), your company may profit by a superior service and possibly an improved arrangement; it is never easy to make the decision in this regard. There are various difficulties that businesses [...]
It’s been a while since email took over the spotlight on the marketing scene. This way of personal, targeted communication with the audience will not only get your business more recognition but also win over tons of potential leads and clients. However, as effective as it is, running email marketing campaigns is actually one of [...]
Search engine optimization or SEO for short is the crucial part of any marketing campaign. Nowadays, if you want people to find your content, you need to make the search engine find it first. To do so, you need to implement the right SEO strategies in your content and make your site recognizable for different [...]
