Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the term firmographics to explain the same process. They are also used for agencies, organizations, non-profits and government groups. Firmographics divide businesses using five main characteristics: General industry [...] The post What is Firmographic Data? appeared first on Bethesda List Center. [read]

Email marketing strategies are rooted entirely in concepts of email databases and email list hygiene is very important for active marketing campaigns. After all, businesses can only have successful email marketing campaigns if their email databases are soundly comprised of recipients who are receptive to email marketing campaigns. And email databases can only be comprised [...] The post The Importance of Email List Hygiene appeared first on Bethesda List Center. [read]

Frequently, email marketing campaigns are well thought out and thoroughly researched, but despite this grand effort, they still receive nothing more than a quick glance. What has gone wrong with email content? How can those in control of email marketing campaigns ensure that there will be responses to these messages? It’s not easy, but making [...] The post How to Write Email Content that Converts appeared first on Bethesda List Center. [read]

For so many years, direct mail has been a consistently strong performer in the realms of postal marketing and adjacent marketing campaigns. With direct mail, postal marketers have always gotten the results that they required, even though direct mail does tend to differ from the marketing campaign to marketing campaign. Because direct mail does tend [...] The post 5 Ways to Use Direct Mail in Your Marketing Campaign appeared first on Bethesda List Center. [read]

What are Open Rates in Email Marketing? In terms of internet marketing "Open Rate" indicates how many commercial emails were opened within an email marketing campaign. The Open Rates are commonly expressed as a percentage. Every day, the world sees the sending of over one hundred billion marketing-based emails that, if they go unchecked, can really hamper the ability for an [...] The post Increase Email Open Rates with Great Subject Lines appeared first on Bethesda List Center. [read]