How to Add Direct Mail into Your Email Marketing Campaigns

Adding direct mail into your email marketing campaigns is a great way to improve customer engagement and make your marketing campaigns more successful. Email marketing is the newest trend in marketing, but the open rates from email marketing alone tend to be low and the results reflect that. It’s become too easy for customers to simply send your marketing campaign to the spam folder. By incorporating direct mail into your email marketing, you can begin seeing improved results and a wider customer reach. These are a few of the ways you can begin integrating direct mail into your email marketing campaigns.

Why it’s such a good idea to integrate direct mail into your email marketing campaigns?

  • Improved Sales – the internet is all the rave now, but direct mail marketing still pays off. Studies have shown that the majority of millennials have purchased after receiving a direct mail marketing campaign.
  • Stand Out to the Customer – physical mail is much harder to ignore than an email. Many emails get straight to the junk folder. Physical mail is more likely to stand out to your customer and leave an impact in their mind. Direct mail is just another platform to market to your customer and remind them of your business and product. Direct mail has endless options to visually appeal to a customer, rather than an email which they may never open.
  • Combining Email and Direct Marketing – direct marketing can easily be configured to connect the customer with email marketing and online sales platforms with QR codes and augmented reality features. This has the potential to improve your email lists. You can see real sales results all from one piece of marketing mail. This is also a great way to gain new emails and reach out to customers who never interact with the email marketing campaigns you’ve been sending out.
  • Clarify the Message – with the right form of brand consistency, direct mail, and email marketing can work together to make your campaign clear to the customer. Repeat important ideas, sales, or other information on both marketing platforms to ensure customers are receiving the message. You should use the same fonts, colors, logos, and writing style in both forms of marketing to create a sense of familiarity with the customer. With proper technique, email marketing and direct mail marketing can work together to reinforce your brand promise and form a bond with your customers. This further encourages sales and customer will be more likely to open email marketing campaign messages in the future.

Need a Professional help on Direct Mail Marketing Campaign?

Learning to add direct mail to your email marketing campaigns can be difficult at first, but we’re here to help. Make the most of your company time and marketing budget. Get a professional opinion and expert advice before launching your direct mail marketing campaign. At Bethesda, we have experts ready to share information and help your brand achieve your marketing goals. Contact us at (contact the experts) to learn more about how Bethesda can begin helping you today!

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.