What are Open Rates in Email Marketing? In terms of internet marketing "Open Rate" indicates how many commercial emails were opened within an email marketing campaign. The Open Rates are commonly expressed as a percentage. Every day, the world sees the sending of over one hundred billion marketing-based emails that, if they go unchecked, can really hamper the ability for an [...]
HTML Code for Content Recycling The most important part of your newsletter is the HTML and layout. If it’s not clean coded, it won’t look good on multiple devices and may even get filtered by spam. Use nested tables and inline CSS for styling. The width should be kept under 680 pixels for best viewing [...]
The email marketing success with an email campaign that guarantees results starts with building your subscriber list. There is no program on the Internet that is used by more people than email software is. It’s expected that almost four and a half billion people in the world will have access to email software so email [...]
Adding direct mail into your email marketing campaigns is a great way to improve customer engagement and make your marketing campaigns more successful. Email marketing is the newest trend in marketing, but the open rates from email marketing alone tend to be low and the results reflect that. It’s become too easy for customers to [...]
Website optimization with Google SEO can be extremely beneficial for your business. Understanding how the Google SEO algorithm works is difficult when it changes up to 500-600 times per year. Google watches user behavior to determine when these changes need to happen, which means your SEO content needs to change as well. Proper SEO includes [...]
Revamp your LinkedIn Marketing Strategy with these 5 Easy Steps LinkedIn has gained momentum in recent years, as a networking tool for professionals. Not only is this one of the best social media platforms for individuals, it has become the primary location for B2B companies to communicate. There is a significant presence of influential individuals [...]
The best thing you can do when you are tracking your marketing campaign is ensuring that absolutely no advertisements will be created without the best possible tracking methods. People may feel differently about this rule, but it is absolutely a crucial one. By all means, make the best use of your money. Also, make sure everyone is [...]
For brands to succeed, they have to embrace the loyalty of their customers. Singular shoppers are fine, but brand succeed when they have customers returning repeatedly and this is largely achieved through excellent customer service. Almost every relevant study draws the connection between customer service and customer loyalty. But how can brands define what it [...]
Email signatures may not be thought of as the best form of marketing to generate income for your business or company, but that couldn’t be further from the truth. Recent research has shown that the best place to input a call to action CTA banner is directly below the employee email signature. A recent Hubspot [...]
When email marketers are developing the best possible email subject lines to entice readers, it becomes crucial for them to test the email subject lines. Ten percent of the time, , they could possibly pick an untested subject line that underperforms by about forty-two percent. And according to the founder of Touchstone Intelligent Marketing, Dela [...]
