Direct Marketing | Why Should You Use a Mailing List Broker?

By |November 5th, 2018|

A Mailing list broker knows that every business is different. Different products for different locations with a different target audience and different marketing needs. For many years, businesses have embraced direct marketing as one of the best ways to find new audiences to engage with. Direct marketing focuses on targeting specific audiences desired by the […]

How to Add Direct Mail into Your Email Marketing Campaigns

By |October 16th, 2018|

Adding direct mail into your email marketing campaigns is a great way to improve customer engagement and make your marketing campaigns more successful. Email marketing is the newest trend in marketing, but the open rates from email marketing alone tend to be low and the results reflect that. It’s become too easy for customers to […]

8 Tips for Google SEO Website Success

By |October 9th, 2018|

Website optimization with Google SEO can be extremely beneficial for your business. Understanding how the Google SEO algorithm works is difficult when it changes up to 500-600 times per year. Google watches user behavior to determine when these changes need to happen, which means your SEO content needs to change as well. Proper SEO includes […]

5 Tips for Your LinkedIn Marketing Strategy

By |September 18th, 2018|

Revamp your LinkedIn Marketing Strategy with these 5 Easy Steps 

LinkedIn has gained momentum in recent years, as a networking tool for professionals. Not only is this one of the best social media platforms for individuals, it has become the primary location for B2B companies to communicate. There is a significant presence of influential individuals on […]

Tracking Your Marketing Campaign

By |September 11th, 2018|

The best thing you can do when you are tracking your marketing campaign is ensuring that absolutely no advertisements will be created without the best possible tracking methods.
People may feel differently about this rule, but it is absolutely a crucial one. By all means, make the best use of your money. Also, make sure everyone is putting […]

Customer Loyalty – Content for Success

By |August 2nd, 2018|

For brands to succeed, they have to embrace the loyalty of their customers. Singular shoppers are fine, but brand succeed when they have customers returning repeatedly and this is largely achieved through excellent customer service. Almost every relevant study draws the connection between customer service and customer loyalty.
But how can brands define what it is […]

How to Use Email Signatures for Marketing

By |July 31st, 2018|

Email signatures may not be thought of as the best form of marketing to generate income for your business or company, but that couldn’t be further from the truth. Recent research has shown that the best place to input a call to action CTA banner is directly below the employee email signature.
A recent Hubspot study […]

Test Email Subject Lines for Better Open Rates

By |July 24th, 2018|

When email marketers are developing the best possible email subject lines to entice readers, it becomes crucial for them to test the email subject lines. Ten percent of the time, , they could possibly pick an untested subject line that underperforms by about forty-two percent. And according to the founder of Touchstone Intelligent Marketing, Dela […]

Should You Be Using Emojis in Your Email Subject Lines

By |July 17th, 2018|

We all use emojis when texting our friends and family. It’s a way of expression that goes beyond words. A small detail may help convey a message on a stronger level. Texting with emojis is quite common nowadays, but have you considered using emojis in your email subject lines?
The Internet is a busy place nowadays. […]

The Best GDPR WordPress Plugin for GDPR Compliance

By |July 10th, 2018|

 How WordPress Plugins Can Help Make Your Site GDPR Compliant?
The GDPR EU law has been active since May 25th, 2018. It has brought many changes to the way website owners collect data from their visitors. The law was created with the goal to protect the personal data and online privacy of EU citizens. With the […]