The digital era we live in has completely changed the means of marketing, replacing direct mail with email campaigns and online marketing strategies. Even though direct mail gets neglected nowadays, it can still be beneficial for marketing campaigns worldwide.
The success of your business and the amount of profits you make largely depend on your marketing strategies. If your B2B strategy getting the results you want? Staying on top…
Email marketing is one of the most beneficial marketing strategies, as it presents a way to communicate with your audience on a personal level. Email campaigns can achieve a much larger success when generating leads and sales than other marketing strategies.
There's nothing more baffling than putting in all your effort in writing an email, just to get disappointing open rates due to a simple reason that the subject line didn't appeal to the subscribers.
When you first delve into email marketing, you’re likely to run across terms that you’ve never heard before. Email marketing and schematics have their own lingo that doesn’t really relate to the rest of the world.
With all of the instant resources available now through social media, it’s easy to feel like email outreach is a waning form of marketing. Why bother with emails when you can send someone a message on Facebook, Twitter, or LinkedIn? But email is still one of the most useful ways to reach your clients and prospective clients.
Social media use has become standard operating procedure for companies who operate as a B2B or B2C entity. Some consider it a replacement for email use in direct marketing campaigns. While social media marketing is definitely something to add to your arsenal, it provides greater effect when used in conjunction with other methods instead of alone.
In order to reap the benefits of email list subscribers, companies like yours need to engage in powerful enewsletter list building practices that attract the companies and professionals most likely to take action. It takes a lot more than simply posting a well-styled signup form on your business website. Boost your ability to collect more email addresses and attract more B2B customers and clients with the following 15 tips.
Many marketers focus on eye-catching design for their direct mail pieces. While this may keep the postcard or letter of the recycling bin, it is possible to do more than just grab attention quickly. The best mail pieces make the people on your response list take action without pausing to mull over the information for long. How do you design a marketing piece that has that type of power?
Too many marketers have already dismissed direct mail as an old-fashioned or obsolete method of getting the company message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2013 according to TargetMarketing.com and the number continues to grow.