Direct Mail Marketing Regains Popularity and Power

By |January 25th, 2017|

While some marketing information sources claim that print advertising and direct mail are no longer viable options, the truth of the matter reveals something else. Records indicate that direct marketing is currently experiencing a resurgence in popularity and effectiveness.

5 Subject Line Tips You Can’t Ignore for Business Email Marketing

By |January 18th, 2017|

When designing a business email marketing campaign, much attention is given to the text and graphics on the inside. You may have brilliant content, actionable links, and emotive pictures that will surely get recipients to click and buy.

Are You Using Best Email Practices?

By |January 13th, 2017|

Are your emails as effective as they could be? If you want to use best email practices to breathe life back into your email marketing, here are some tips for better email.

New Revenue Streams Elude Most Associations

By |December 9th, 2016|

New survey shows non-dues revenue-generation low priority in 2017. A new survey by the Bethesda, MD-based Association Research Board reveals most associations lack urgency and direction in their search for new sources of non-dues revenue.

Direct Mail is Key For Your Marketing

By |November 25th, 2016|

Digital advertising is a critical component for your marketing campaign but print media is still a valuable tool. As you place your focus on digital branding strategies, don't forget that physical advertising media can turn a standard marketing campaign into a wide-range success.

Postcards to a Targeted Mail List Are Effective Direct Mail

By |November 22nd, 2016|

Successful marketing with post cards depends on multiple factors. Each mailer must capture attention, include effective graphic design and text work, deliver concise and high-quality information, and make a compelling offer that persuades recipients to take action.

Are You Using the Right Type of Direct Mail?

By |November 14th, 2016|

Although many companies know that direct mail is a highly effective form of contacting potential and existing customers and clients, they do not understand how it can be used differently for acquisition promotion and retention marketing.

Boosting Your Blog Posts: SEO Tips To Improve Your Search Ranking

By |November 7th, 2016|

If you've been frustrated by a lack of hits on your latest blog posts, you might be wondering if you need to improve your writing skills. Surely, if you create fresh and exciting content, new readers will start to flock to your blog, right?

Beyond Your Current Business Marketing Prospects

By |November 3rd, 2016|

In order for your business to thrive, it is sometimes necessary to make major changes. In many cases, the changes that need to be made are chosen after a long process of trial and error. While this process may be time-consuming and expensive, it often occurs naturally as business owners adapt to changing market conditions and customer preferences.