Website optimization with Google SEO can be extremely beneficial for your business. Understanding how the Google SEO algorithm works is difficult when it changes up to 500-600 times per year. Google watches user behavior to determine when these changes need to happen, which means your SEO content needs to change as well. Proper SEO includes watching the growth of your revenue based on website performance and ensuring your website is designed to drive customers who will want to learn more about your company in interactive ways. These are 8 tips to help keep your SEO up-to-date for the best website optimization possible. Follow the key SEO ranking factors.
1. Utilize Google Analytics
Google analytics is a great tool to measure the details of your website. Ultimately, you can learn how valuable your website is to the company by tracking the following things:
- How much traffic is being driven to the site
- What content is the most and least popular among visitors
- The specific age, gender, race, and other demographic details of your audience
- The bounce rate of the site
- How people are discovering your site
- Which marketing campaign has been the most successful
These analytics help you learn who your audience is and how they search the web. Once you have this knowledge, you’ll be able to tailor your content to that target audience and see even better traffic and interaction results.
2. Use Google Search Console
This tool allows you to see how your website appears in search results and which search results suggest your website to people. This information will give you added insight into how your audience searches as well as how you can change the way your website appears. If you want your website to appear under searches that it currently isn’t, you can begin taking the necessary steps to change your content accordingly. Search results through Google SEO are influenced by the web address and domain name as well as the content itself. If your site isn’t appearing on searches, it may be an issue with the SEO optimization of the web address itself.
3. Make it Mobile
Mobile searching has outnumbered traditional computer searching and that won’t be changing anytime soon. Google is aware of this trend which means your website optimization is dependent on mobile accessibility. Users should be able to access content on your website quickly and easily on a mobile device. High bounce rates and low Google SEO rankings may be related to the poor mobile performance of your website.
4. How Fast is Your Site?
This plays hand in hand with making your site mobile user-friendly. Mobile users are often in a rush to access information. If your site doesn’t load quickly, they’ll visit another site instead. Google has tools available to test the speed of your website. You should aim to improve the speed of your website optimization to a load time of three seconds or less to see the best results.
5. Keyword Optimization
Keywords are a vital part of Google SEO rankings, but there is a right and a wrong way to use keywords. Filling your web content with as many keywords as possible with actually create a lower ranking through the Google SEO algorithm. Keywords should be used naturally and strategically throughout your site to see the best website optimization. These are a few of the places you should be implanting keywords on your website:
- Title – the keyword or keywords should be used in the title of your content. The closer this keyword is placed at the beginning of the title, the better results you’ll see.
- Throughout the text – the body of your content should, of course, include the keyword. Remember, the keyword shouldn’t be overused or forced into the content. If Google believes the keyword is intentionally being overused, your Google SEO ranking will drop.
- Search Result Description – this description, also known as the meta description, should include the keyword. Not only will the use of the keyword in your meta description improve Google SEO search results for the website, it will also encourage readers to click on the site and read more.
- URL – placing the keyword in your URL makes it clear to both the readers and Google what the webpage is about. This is a simple and easy way to see greatly improved results versus a URL that doesn’t contain the keyword.
- Image Tags – images should include alt tags to see the best Google SEO results. A search engine understands words, not images. That means that an alt tag including keywords relating to the content and the image will encourage Google to drive traffic to your site.
6. Make a Sitemap
Google can utilize a sitemap to begin to read and understand your website and the content within it. This sitemap should include a list of all of the pages within your website and an overview of the content within those pages. This tip should be used only in conjunction with the next tip for the best results.
7. Create a Robots.txt File
This file should be used in conjunction with the sitemap to direct Google of which pages to view and which pages not to view. The only pages Google should be directed not to view are pages meant for internal use only. Not creating a Robots.txt file for your site could greatly impact the Google SEO results in a negative way.
8. Create 301 and 302 Redirects
If you move your website to a different location or change the URL associated with the site. A 301 redirect will help direct readers to the correct location if they click on the old URL. A 302 redirect will send users to a temporary webpage that won’t be used forever, this will come in handy during things such as A/B testing.
Successful SEO and optimization are tricky, but the experts at Bethesda are here to help. Contact the experts at https://www.bethesda-list.com/lists/contact-us for more information about how we can begin helping you today.