What is Firmographic Data?

Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the term firmographics to explain the same process. They are also used for agencies, organizations, non-profits and government groups. Firmographics divide businesses using five main characteristics: General industry [...]

What is Firmographic Data?2021-07-20T14:40:39+00:00

Direct Mail Tips and Strategy

In today’s scattered and vast world of marketing outreach for companies to connect their brands with millennials, old-fashioned strategies might actually be the way forward. Take a look at a number of hip, millennial-centric brands and the ways in which they’re accessing their targeted consumer base. They are using mailers and forms of direct mail, [...]

Direct Mail Tips and Strategy2021-07-16T16:28:24+00:00

The Importance of Email List Hygiene

Email marketing strategies are rooted entirely in concepts of email databases and email list hygiene is very important for active marketing campaigns. After all, businesses can only have successful email marketing campaigns if their email databases are soundly comprised of recipients who are receptive to email marketing campaigns. And email databases can only be comprised [...]

The Importance of Email List Hygiene2021-07-16T16:19:34+00:00

How to Verify an Email Address

Email marketing is incredibly tricky and the statistics that back up the process of email open rates and conversion rates are outstandingly poor. However, there are ways to market emails effectively to avoid spam and enter right into the eye of the one in charge of the inbox. Here is a series of advice to [...]

How to Verify an Email Address2021-07-16T16:26:16+00:00

How to Write Email Content that Converts

Frequently, email marketing campaigns are well thought out and thoroughly researched, but despite this grand effort, they still receive nothing more than a quick glance. What has gone wrong with email content? How can those in control of email marketing campaigns ensure that there will be responses to these messages? It’s not easy, but making [...]

How to Write Email Content that Converts2021-07-16T13:28:35+00:00

Email Marketing Tip: Re-mail That Campaign!

One of the oldest adages in the book is known as, “if at first, you don’t succeed, try, try again.” This colloquialism can be applied to so many different topics in the world, but it can also certainly be applied to the world of email marketing, specifically the topic of re-mailing. Re-mailing is an important [...]

Email Marketing Tip: Re-mail That Campaign!2021-07-16T16:19:07+00:00

5 Ways to Use Direct Mail in Your Marketing Campaign

For so many years, direct mail has been a consistently strong performer in the realms of postal marketing and adjacent marketing campaigns. With direct mail, postal marketers have always gotten the results that they required, even though direct mail does tend to differ from the marketing campaign to marketing campaign. Because direct mail does tend [...]

5 Ways to Use Direct Mail in Your Marketing Campaign2021-07-16T13:51:28+00:00

How-to Guide to Content Recycling

Content recycling is a marketing strategy that often comes with a negative connotation, but that’s because most marketers don’t know how to properly utilize the content recycling strategy. Creating new, innovative, content on a regular basis is a challenge that many marketers can’t live up to, but content recycling makes it possible. Content recycling is [...]

How-to Guide to Content Recycling2021-07-16T14:14:53+00:00

Increase Email Open Rates with Great Subject Lines

What are Open Rates in Email Marketing? In terms of internet marketing "Open Rate" indicates how many commercial emails were opened within an email marketing campaign. The Open Rates are commonly expressed as a percentage. Every day, the world sees the sending of over one hundred billion marketing-based emails that, if they go unchecked, can really hamper the ability for an [...]

Increase Email Open Rates with Great Subject Lines2021-07-19T20:16:37+00:00

Free Email Newsletter Design Tips for Better Results

HTML Code for Content Recycling The most important part of your newsletter is the HTML and layout. If it’s not clean coded, it won’t look good on multiple devices and may even get filtered by spam. Use nested tables and inline CSS for styling. The width should be kept under 680 pixels for best viewing [...]

Free Email Newsletter Design Tips for Better Results2021-07-19T19:43:05+00:00
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