5 Tips for Your LinkedIn Marketing Strategy

By |September 18th, 2018|

Revamp your LinkedIn Marketing Strategy with these 5 Easy Steps 

LinkedIn has gained momentum in recent years, as a networking tool for professionals. Not only is this one of the best social media platforms for individuals, it has become the primary location for B2B companies to communicate. There is a significant presence of influential individuals on […]

Tracking Your Marketing Campaign

By |September 11th, 2018|

The best thing you can do when you are tracking your marketing campaign is ensure that absolutely no advertisements will be created without the best possible tracking methods.
People may feel differently about this rule, but it is absolutely a crucial one. When you are spending money in such a manner, you have to make sure […]

Customer Loyalty – Content for Success

By |August 2nd, 2018|

For brands to succeed, they have to embrace the loyalty of their customers. Singular shoppers are fine, but brand succeed when they have customers returning repeatedly and this is largely achieved through excellent customer service. Almost every relevant study draws the connection between customer service and customer loyalty.
But how can brands define what it is […]

How to Use Email Signatures for Marketing

By |July 31st, 2018|

Email signatures may not be thought of as the best form of marketing to generate income for your business or company, but that couldn’t be further from the truth. Recent research has shown that the best place to input a call to action CTA banners is directly below and employee email signature.
A recent Hubspot study […]

Test Email Subject Lines for Better Open Rates

By |July 24th, 2018|

When email marketers are developing the best possible email subject lines to entice readers, it becomes crucial for them to test the email subject lines. Ten percent of the time, if they do not test the subject lines, there is a good chance that they could pick a subject line that underperforms by about forty-two […]

Should You Be Using Emojis in Your Email Subject Lines

By |July 17th, 2018|

We all use emojis when texting our friends and family. It’s a way of expression that goes beyond words, a small detail that helps convey a message on a stronger level. Texting with emojis is quite common nowadays, but have you considered using emojis in your email subject lines?
Internet is a busy place nowadays and […]

The Best GDPR WordPress Plugin for GDPR Compliance

By |July 10th, 2018|

How WordPress Plugins Can Help Make Your Site GDPR Compliant?
The GDPR EU law has been active since May 25th 2018. It has brought many changes to the way website owners collect data from their visitors. The law was created with the goal to protect the personal data and online privacy of EU citizens. With the […]

Email Marketing and How to Introduce Yourself

By |July 5th, 2018|

If you have been wondering about how you can make a good first impression on your prospects then there are a few things you need to do in order to achieve a great impression for yourself. When talking about an email campaign, putting up a great first impression is highly important. If your introduction is […]

Email Newsletter Design Tips

By |June 26th, 2018|

There is hardly anyone out there today who hasn’t subscribed to a particular website they like. A lot of people visit websites and like what they see and in order to keep in touch with what the website is up to, they subscribe to the website’s emails and newsletters. Things however turn ugly when they […]

GDPR Email Consent and What It Means

By |June 19th, 2018|

The Internet has been buzzing the last few weeks with the news about the new General Data Protection Regulation European law, referred to as the GDPR.
The GDPR will officially become active on May 25th 2018 and it will majorly affect the email marketing industry. If you are utilizing emails as a part of your marketing […]