Email Marketing Tip: Re-mail That Campaign!

One of the oldest adages in the book is known as, “if at first, you don’t succeed, try, try again.” This colloquialism can be applied to so many different topics in the world, but it can also certainly be applied to the world of email marketing, specifically the topic of re-mailing.

Re-mailing is an important tactic in the email marketing world and all those who head email marketing campaigns are undoubtedly wise to make the best possible use of re-mailing, lest they acquiesce their capabilities and become complacent with the knowledge that they would be allowing their marketing campaigns to be less effective than it possibly could be.

Essentially, the idea of re-mailing can be boiled down to the simple concept of repeating a message you’ve already sent at a later time, strictly to people who did not open the email when they initially received it. This re-mailing idea may seem counterintuitive to many other core tenets of email marketing campaigns, but rest assured there is a reason behind it, in addition to the fact that it is a much easier method of reaching a larger number of potential subscribers. If you’re interested in partaking in re-mailing, there are some tips you’ll definitely want to keep in mind.

Tips for a Successful Campaign!

The first tip to attach yourself to in email marketing while re-mailing is to pay special attention to your subject lines. A common reason that recipients to your marketing do not open your email is that the subject line led them astray. In fact, just under half of all email marketing recipients judge whether or not they’re going to open an email based on whether or not they find the subject line engaging. Make sure, when you engage in re-mailing campaigns, that you are using a different subject line than the one in your original email.

Another important tip to keep in mind in terms of email marketing and re-mailing services is that you have to send your emails on the right days and at the right times of the day. There’s a good chance that your first email did not resonate with the recipients who were targeted by your email marketing campaign because they did not receive it during a time that was optimal for their potential to open said email.

When re-mailing, send your message at a different time of day and be sure to pick a different day of the week, as well. However, you must also be careful to not send too much of a barrage to your potential consumers. Make sure that enough time has passed before you send the same email again (just with a different coat of point) or else you might risk annoying the people you are trying to entice. Despite the prevalence of crowded inbox in today’s modern climate, which consists of a great many email marketing campaigns, people are going to remember if they see content they had no interest engaging within too short a period of time or if they were about to engage with it, but the annoyingly persistent emails from the same group turned them off to the notion.

Subject lines and optimal times of day are crucial aspects for creating effective re-mailing campaigns, but an important aspect of re-mailing is making sure you have the correct content, as well as the best possible content. After all, you want to make sure that you are putting the best foot forward for your email marketing campaigns.

Where to apply re-emailing technique?

First of all, re-mailing should only apply to certain types of marketing-based emails, including emails that advocate for promotional offers, crucial announcements for a company, campaigns to help re-engage consumers, and if the email has content that is based around engaging your readers with your content. If time is of the essence or if the company is specializing their email marketing on one of the most lucrative times of the year, then it would definitely make sense to engage in a re-mailing campaign. It’s important to make sure that re-mailing is not an excessive act, though.

A useful conclusion that can be made is that email marketing campaigns are not dead if they are not entirely effective at first. They may seem like major flops, but often times, they’ll only need a second chance to thrive. Re-mailing campaigns help provide these opportunities for additional income to you that you might not otherwise have had.

For successful email marketing campaigns, it is often not enough to try one time to reach out to potential consumers and then give up. The campaigns are a constantly evolving process, which is why re-mailing is so pivotal for so many different groups that are organized around email marketing and the best ways for making it successful. For any further questions that are connected to re-mailing contact Bethesda List Center today!

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.