Adding direct mail into your email marketing campaigns is a great way to improve customer engagement and make your marketing campaigns more successful. Email marketing is the newest trend in marketing, but the open rates from email marketing alone tend to be low and the results reflect that. It’s become too easy for customers to […]
The best thing you can do when you are tracking your marketing campaign is ensuring that absolutely no advertisements will be created without the best possible tracking methods.
People may feel differently about this rule, but it is absolutely a crucial one. By all means, make the best use of your money. Also, make sure everyone is putting […]
There is hardly anyone out there today who hasn’t subscribed to a particular website they like. A lot of people visit websites and like what they see and in order to keep in touch with what the website is up to, they subscribe to the website’s emails and newsletters. Things however turn ugly when they […]
The Internet has been buzzing the last few weeks with the news about the new General Data Protection Regulation European law, referred to as the GDPR.
The GDPR will officially become active on May 25th 2018 and it will majorly affect the email marketing industry. If you are utilizing emails as a part of your marketing […]
Direct Mail and Email Marketing
Which one is more effective for marketing – Direct mail or Email marketing? In today’s digital world it is common to hear that direct mail marketing is dead, that is, completely ineffective. Many digital marketers neglect direct mail and hide behind the fact that online marketing is taking over. It’s true […]
Would you like to build your email response rates, support your response rates, and decline your rejection or unsubscribe rates? Keen advertisers utilize email list segmentation to drastically enhance the viability of their email marketing campaigns. Businesses across the globe will acknowledge the potential that email advertising carries. If the experts are to be believed […]
Switching Email Providers
One of the most overwhelming tasks for any organization is switching email providers. When moving to a new email service provider (ESP), your company may profit by a superior service and possibly an improved arrangement; it is never easy to make the decision in this regard. There are various difficulties that businesses confront […]
At the point when done accurately, email advertising is a standout among the best approaches to broaden your customer base. It enables you to engage with potential clients on an individual level, in an area they visit for all intents and purposes each day - their inboxes.
Digital marketing is the crucial part of any business strategy. However, the success of your online marketing campaigns depends on your campaign performance. In order to lead a successful and effective digital marketing campaign, you need to consistently measure the campaign performance. In a nutshell, you cannot improve your marketing campaign without measuring its performance.
Setting up a business is one thing and making it successful is another. Overall, it is a tough task that can only be accomplished by a select few and it is possible only when there is a definitive plan at hand which includes practices such as hiring a good staff, having a proper setup, accounting and the most important of all, marketing.