When you first delve into email marketing, you’re likely to run across terms that you’ve never heard before. Email marketing and schematics have their own lingo that doesn’t really relate to the rest of the world.
Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.
When designing a business email marketing campaign, much attention is given to the text and graphics on the inside. You may have brilliant content, actionable links, and emotive pictures that will surely get recipients to click and buy.
Are your emails as effective as they could be? If you want to use best email practices to breathe life back into your email marketing, here are some tips for better email.
If companies do not want their emails to get automatically routed to the Junk or Spam folders instead of the Inbox, they need to focus on providing quality contacts and keeping their reputation clean. Follow all CAN-SPAM guidelines, always provide a clear "Unsubscribe" option, avoid deceptive redirects, headers, or subject lines, and never use a business email server for questionable activities.
Writing a killer email subject line can make all the difference in email marketing. Why is this so important? Surely, it is the content that’s more important, isn’t it? Don’t they say how you shouldn’t judge a book by its content, or in this case, an email by its subject line? We have given you 7 highly effective strategies for writing amazing email subject lines.
No matter what product or service your company offers, if you market to a doctor, nurse, researcher or tech audience, it is important to design the best email and send it to the most responsive medical email address lists.
Business success requires an eye on mobile marketing these days, a focus on responsive design and accessibility of all advertising campaigns and contacts. Email marketing is no different.
Although many people may abandon postal direct mail as a business marketing technique due to the proliferation of online options, using it in conjunction with email campaigns can do more to increase your bottom line than choosing just one.
Anyone who has ever gotten a spam email in their inbox or a piece of junk mail they did not request in their mailbox understands the concept of opt in lists. Much of what we consider spam or junk mail is not something we signed up for personally, but may be a third-party business that has networked with one we used before.