9 Ways to Increase Email Open Rates

9 Ways to Increase Email Open Rates

Unlock the Secrets to Better Engagement

Email marketing—it’s like a delicate dance. You craft your message, hit send, and then… crickets. Your emails vanish into the digital abyss, unopened and unloved. But fear not! We’ve got your back. Let’s shimmy our way to better email open rates with these nine groovy moves.

1. Always Provide Value

Imagine you’re at a party. You wouldn’t just barge in and start talking about your cat’s dental hygiene, right? Same goes for emails. Give your subscribers something juicy. A discount, a how-to guide, or a sneak peek—they’ll open up faster than a kid on Christmas morning.

2. Test Those Subject Lines

Subject lines are like pickup lines. Some work, some flop. A/B test like a pro. Short or long? Curious or urgent? Experiment! Maybe try a subject line like, “Free Tacos Inside!” (Okay, maybe not tacos, but you get the idea.)

3. Pre-Header Text Matters

Ever peeked at a gift before unwrapping it? That’s what pre-header text does. It’s the teaser, the appetizer. Make it count! A witty line, a cliffhanger—anything that screams, “Open me now!”

4. CTAs: The Cool Kids of Emails

Your Call-to-Action (CTA) is the Beyoncé of your email. Bold, irresistible, and ready to slay. Make it pop! “Shop Now,” “Get 50% Off,” or “Unicorn Dance Party”—you decide.

5. Casual, Fun Copy Wins Hearts

Nobody wants a stiff email. Be the cool friend who tells funny stories. Share anecdotes, sprinkle emojis, and keep it light. Remember, you’re not writing a legal brief.

6. Segment Like a Pro

Don’t dump all your friends into one group chat. Segment your list! Send tailored emails based on behavior, preferences, and moon phases (okay, maybe not the last one).

7. Timing Is Everything

Picture this: You’re in bed, cozy, scrolling through emails. Suddenly, ding! An email arrives. Perfect timing, right? Nail that sweet spot. Test different days and hours. Be the email whisperer.

8. Clean House (Fix My List Style)

Remember that closet you’ve been avoiding? Your email list needs decluttering too. Use services like Fix My List to zap bounces, ghosts, and email gremlins. A tidy list = better open rates.

9. Be the Unsubscribe Whisperer

It’s not you, it’s them. Some subscribers want out. Let them go gracefully. Include an easy-peasy unsubscribe link. They’ll appreciate it, and your open rates will thank you.

Now go forth, email warrior! May your open rates soar like a caffeinated seagull


David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.