Gmail and Yahoo Are Making Deliverability Changes April 1, 2024

If you want to make sure your emails reach your subscribers’ inboxes, you need to follow some new rules that Google and Yahoo have implemented. These rules are based on three standards that help verify the sender’s identity and prevent spoofing and phishing. They are:

  • DKIM (DomainKeys Identified Mail): This is a digital signature that is added to the email header by the sending server. It allows the receiving server to check if the email was tampered with or modified in transit.
  • SPF (Sender Policy Framework): This is a record that is published in the sender’s domain name system (DNS). It specifies which servers are authorized to send emails from that

By following these clearly stated standards, you can improve your email deliverability and reputation, and avoid being marked as spam or rejected by the major email providers. However, there is one more factor that affects your email deliverability: the quality of your email list.

If your email list contains invalid, inactive, or known fraudster addresses, you are wasting your resources and hurting your sender score. You are also risking being flagged as a spammer or a low-quality sender by the email providers. That’s why you need to clean your email list regularly (depending on sends, it should be often)  and remove any non-deliverable, spam trap, unknown, or bounced addresses. If you doubt the quality of parts of your file, you would be smart to have two or more panels of sends.  Send the best names first, establish a good quality score, other test panels will have an easier time.

But how do you do that? You could try to do it manually, but that would be time-consuming and error prone. You could also use some online tools, but they may not be reliable or accurate. The best solution is to use a professional email list cleaning service like Bethesda List Center’s Fix My List.

Fix My List is a service that helps you improve your email deliverability and performance by cleaning your email list of any bad or risky addresses. It uses advanced algorithms and verification methods to check each email address on your list and determine its validity and activity level. It also removes any duplicates, typos, syntax errors, or formatting issues.

With Fix My List, you can get a clean and responsive email list that will boost your open rates, click-through rates, conversions, and revenue. You can also avoid spam complaints, bounce rates, blacklists, and penalties from the email providers. You can also save money on your email marketing campaigns by paying only for the emails that actually reach your subscribers.

Smart list users and resellers often send all their lists to Fix My List to be sure of the highest quality.  Fix My List is easy to use and affordable. You just need to upload your email list in CSV file format and wait for the results. You can choose from different pricing plans depending on the size of your list and the frequency of cleaning. You can also get a free trial to test the service before you buy.

Don’t let your email marketing efforts go to waste because of poor deliverability. Follow the new rules from Google and Yahoo and clean your email list with Fix My List today. You will see the difference in your results and your bottom line.

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.