Email is a great way to reach out to people and promote your business or organization. But if your emails aren't engaging, they'll likely end up in the trash folder without even being read. Here are seven tips to help improve your email engagement and ensure your messages are being read. 1. Keep it short [...]
Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the term firmographics to explain the same process. They are also used for agencies, organizations, non-profits and government groups. Firmographics divide businesses using five main characteristics: General industry [...]
HTML Code for Content Recycling The most important part of your newsletter is the HTML and layout. If it’s not clean coded, it won’t look good on multiple devices and may even get filtered by spam. Use nested tables and inline CSS for styling. The width should be kept under 680 pixels for best viewing [...]
Revamp your LinkedIn Marketing Strategy with these 5 Easy Steps LinkedIn has gained momentum in recent years, as a networking tool for professionals. Not only is this one of the best social media platforms for individuals, it has become the primary location for B2B companies to communicate. There is a significant presence of influential individuals [...]
The best thing you can do when you are tracking your marketing campaign is ensuring that absolutely no advertisements will be created without the best possible tracking methods. People may feel differently about this rule, but it is absolutely a crucial one. By all means, make the best use of your money. Also, make sure everyone is [...]
For brands to succeed, they have to embrace the loyalty of their customers. Singular shoppers are fine, but brand succeed when they have customers returning repeatedly and this is largely achieved through excellent customer service. Almost every relevant study draws the connection between customer service and customer loyalty. But how can brands define what it [...]
Email signatures may not be thought of as the best form of marketing to generate income for your business or company, but that couldn’t be further from the truth. Recent research has shown that the best place to input a call to action CTA banner is directly below the employee email signature. A recent Hubspot [...]
When email marketers are developing the best possible email subject lines to entice readers, it becomes crucial for them to test the email subject lines. Ten percent of the time, , they could possibly pick an untested subject line that underperforms by about forty-two percent. And according to the founder of Touchstone Intelligent Marketing, Dela [...]
We all use emojis when texting our friends and family. It’s a way of expression that goes beyond words. A small detail may help convey a message on a stronger level. Texting with emojis is quite common nowadays, but have you considered using emojis in your email subject lines? The Internet is a busy place [...]
How WordPress Plugins Can Help Make Your Site GDPR Compliant? The GDPR EU law has been active since May 25th, 2018. It has brought many changes to the way website owners collect data from their visitors. The law was created with the goal to protect the personal data and online privacy of EU citizens. With [...]
