Business Email Lists: Target Your Audience

By |August 2nd, 2016|

Despite the popularity of social media, graphic ads on websites and video marketing, direct mail, and especially direct email, has stood the test of time. It remains one of the most affordable and effective methods for business to business marketing. Research shows that email is the preferred method of communication for many consumers and business representatives.

How to Select Email Lists for Your Business

By |July 27th, 2016|

Any successful marketing campaign depends on identifying the ideal audience for the offer you have to make. This matters for everything from billboards to business cards, but where precise targeting is especially necessary is in direct mail. Finding the correct business-to-business mailing list and business email lists is essential if you wish to increase the percentage of people that respond to your marketing message well.

Should you Rent or Purchase Postal and Email Lists?

By |May 19th, 2016|

It is common these days that businesses are confused over whether they should be purchasing or renting postal and email lists. A direct mail marketing is one of the most effective ways to boost an advertising campaign but most companies often don't have enough time to generate postal and email lists with a large quantity by themselves.