Frequently, email marketing campaigns are well thought out and thoroughly researched, but despite this grand effort, they still receive nothing more than a quick glance. What has gone wrong with email content? How can those in control of email marketing campaigns ensure that there will be responses to these messages?
It’s not easy, but making sure […]
One of the oldest adages in the book is known as, “if at first, you don’t succeed, try, try again.” This colloquialism can be applied to so many different topics in the world, but it can also certainly be applied to the world of email marketing, specifically the topic of re-mailing.
Re-mailing is an important tactic […]
For so many years, direct mail has been a consistently strong performer in the realms of postal marketing and adjacent marketing campaigns. With direct mail, postal marketers have always gotten the results that they required, even though direct mail does tend to differ from the marketing campaign to marketing campaign. Because direct mail does tend […]
Content recycling is a marketing strategy that often comes with a negative connotation, but that’s because most marketers don’t know how to properly utilize the content recycling strategy. Creating new, innovative, content on a regular basis is a challenge that many marketers can’t live up to, but content recycling makes it possible. Content recycling is […]
What are Open Rates in Email Marketing?
In terms of internet marketing “Open Rate” indicates how many commercial emails were opened within an email marketing campaign. The Open Rates are commonly expressed as a percentage.
Every day, the world sees the sending of over one hundred billion marketing-based emails that, if they go unchecked, can really hamper the ability for an individual to […]
HTML Code for Content Recycling
The most important part of your newsletter is the HTML and layout. If it’s not clean coded, it won’t look good on multiple devices and may even get filtered by spam. Use nested tables and inline CSS for styling. The width should be kept under 680 pixels for best viewing on […]
The email marketing success with an email campaign that guarantees results starts with building your subscriber list. There is no program on the Internet that is used by more people than email software is. It’s expected that almost four and a half billion people in the world will have access to email software so email […]
A Mailing list broker knows that every business is different. Different products for different locations with a different target audience and different marketing needs. For many years, businesses have embraced direct marketing as one of the best ways to find new audiences to engage with. Direct marketing focuses on targeting specific audiences desired by the […]
For brands to succeed, they have to embrace the loyalty of their customers. Singular shoppers are fine, but brand succeed when they have customers returning repeatedly and this is largely achieved through excellent customer service. Almost every relevant study draws the connection between customer service and customer loyalty.
But how can brands define what it is […]
Email signatures may not be thought of as the best form of marketing to generate income for your business or company, but that couldn’t be further from the truth. Recent research has shown that the best place to input a call to action CTA banner is directly below the employee email signature.
A recent Hubspot study […]