Direct Mail

What is Firmographic Data?

Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the term firmographics to explain the same process. They are also used for agencies, organizations, non-profits and government groups. Firmographics divide businesses using five main characteristics: General industry [...]

What is Firmographic Data?2021-07-20T14:40:39+00:00

Direct Mail Tips and Strategy

In today’s scattered and vast world of marketing outreach for companies to connect their brands with millennials, old-fashioned strategies might actually be the way forward. Take a look at a number of hip, millennial-centric brands and the ways in which they’re accessing their targeted consumer base. They are using mailers and forms of direct mail, [...]

Direct Mail Tips and Strategy2021-07-16T16:28:24+00:00

How to Write Email Content that Converts

Frequently, email marketing campaigns are well thought out and thoroughly researched, but despite this grand effort, they still receive nothing more than a quick glance. What has gone wrong with email content? How can those in control of email marketing campaigns ensure that there will be responses to these messages? It’s not easy, but making [...]

How to Write Email Content that Converts2021-07-16T13:28:35+00:00

5 Ways to Use Direct Mail in Your Marketing Campaign

For so many years, direct mail has been a consistently strong performer in the realms of postal marketing and adjacent marketing campaigns. With direct mail, postal marketers have always gotten the results that they required, even though direct mail does tend to differ from the marketing campaign to marketing campaign. Because direct mail does tend [...]

5 Ways to Use Direct Mail in Your Marketing Campaign2021-07-16T13:51:28+00:00

How-to Guide to Content Recycling

Content recycling is a marketing strategy that often comes with a negative connotation, but that’s because most marketers don’t know how to properly utilize the content recycling strategy. Creating new, innovative, content on a regular basis is a challenge that many marketers can’t live up to, but content recycling makes it possible. Content recycling is [...]

How-to Guide to Content Recycling2021-07-16T14:14:53+00:00

Increase Email Open Rates with Great Subject Lines

What are Open Rates in Email Marketing? In terms of internet marketing "Open Rate" indicates how many commercial emails were opened within an email marketing campaign. The Open Rates are commonly expressed as a percentage. Every day, the world sees the sending of over one hundred billion marketing-based emails that, if they go unchecked, can really hamper the ability for an [...]

Increase Email Open Rates with Great Subject Lines2021-07-19T20:16:37+00:00

6 Easy Tips for Email Marketing Success

The email marketing success with an email campaign that guarantees results starts with building your subscriber list. There is no program on the Internet that is used by more people than email software is. It’s expected that almost four and a half billion people in the world will have access to email software so email [...]

6 Easy Tips for Email Marketing Success2021-07-16T14:48:38+00:00

Direct Marketing | Why Should You Use a Mailing List Broker?

A Mailing list broker knows that every business is different. Different products for different locations with a different target audience and different marketing needs. For many years, businesses have embraced direct marketing as one of the best ways to find new audiences to engage with. Direct marketing focuses on targeting specific audiences desired by the [...]

Direct Marketing | Why Should You Use a Mailing List Broker?2021-07-19T19:59:08+00:00

Tracking Your Marketing Campaign

The best thing you can do when you are tracking your marketing campaign is ensuring that absolutely no advertisements will be created without the best possible tracking methods. People may feel differently about this rule, but it is absolutely a crucial one. By all means, make the best use of your money. Also, make sure everyone is [...]

Tracking Your Marketing Campaign2021-07-20T12:31:54+00:00

Customer Loyalty – Content for Success

For brands to succeed, they have to embrace the loyalty of their customers. Singular shoppers are fine, but brand succeed when they have customers returning repeatedly and this is largely achieved through excellent customer service. Almost every relevant study draws the connection between customer service and customer loyalty. But how can brands define what it [...]

Customer Loyalty – Content for Success2021-07-20T12:36:23+00:00
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