With all of the instant resources available now through social media, it’s easy to feel like email outreach is a waning form of marketing. Why bother with emails when you can send someone a message on Facebook, Twitter, or LinkedIn? But email is still one of the most useful ways to reach your clients and prospective clients.
Many marketers focus on eye-catching design for their direct mail pieces. While this may keep the postcard or letter of the recycling bin, it is possible to do more than just grab attention quickly. The best mail pieces make the people on your response list take action without pausing to mull over the information for long. How do you design a marketing piece that has that type of power?
Too many marketers have already dismissed direct mail as an old-fashioned or obsolete method of getting the company message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2013 according to TargetMarketing.com and the number continues to grow.
Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.
Every business or organization has an ideal audience. This is the person who wants what you have to offer and is most likely to respond to smart marketing about it. Every message you send out about your group must focus on their desire to get a good value for their time or money.
While some marketing information sources claim that print advertising and direct mail are no longer viable options, the truth of the matter reveals something else. Records indicate that direct marketing is currently experiencing a resurgence in popularity and effectiveness.
Digital advertising is a critical component for your marketing campaign but print media is still a valuable tool. As you place your focus on digital branding strategies, don't forget that physical advertising media can turn a standard marketing campaign into a wide-range success.
Successful marketing with post cards depends on multiple factors. Each mailer must capture attention, include effective graphic design and text work, deliver concise and high-quality information, and make a compelling offer that persuades recipients to take action.
Although many companies know that direct mail is a highly effective form of contacting potential and existing customers and clients, they do not understand how it can be used differently for acquisition promotion and retention marketing.