When email marketers are developing the best possible email subject lines to entice readers, it becomes crucial for them to test the email subject lines. Ten percent of the time, , they could possibly pick an untested subject line that underperforms by about forty-two percent. And according to the founder of Touchstone Intelligent Marketing, Dela [...]
We all use emojis when texting our friends and family. It’s a way of expression that goes beyond words. A small detail may help convey a message on a stronger level. Texting with emojis is quite common nowadays, but have you considered using emojis in your email subject lines? The Internet is a busy place [...]
Direct Mail and Email Marketing Which one is more effective for marketing - Direct mail or Email marketing? In today’s digital world it is common to hear that direct mail marketing is dead, that is, completely ineffective. Many digital marketers neglect direct mail and hide behind the fact that online marketing is taking over. It’s [...]
A well-designed advertising plan requires a great deal of consideration and research. What's more, there are no assurances that it will work in your favor. Executing a marketing campaign that isn't sufficiently productive could end up burning a deep hole in your pocket.
Setting up a business is one thing and making it successful is another. Overall, it is a tough task that can only be accomplished by a select few and it is possible only when there is a definitive plan at hand which includes practices such as hiring a good staff, having a proper setup, accounting and the most important of all, marketing.
The digital era we live in has completely changed the means of marketing, replacing direct mail with email campaigns and online marketing strategies. Even though direct mail gets neglected nowadays, it can still be beneficial for marketing campaigns worldwide.
With all of the instant resources available now through social media, it’s easy to feel like email outreach is a waning form of marketing. Why bother with emails when you can send someone a message on Facebook, Twitter, or LinkedIn? But email is still one of the most useful ways to reach your clients and prospective clients.
Social media use has become standard operating procedure for companies who operate as a B2B or B2C entity. Some consider it a replacement for email use in direct marketing campaigns. While social media marketing is definitely something to add to your arsenal, it provides greater effect when used in conjunction with other methods instead of alone.
Many marketers focus on eye-catching design for their direct mail pieces. While this may keep the postcard or letter of the recycling bin, it is possible to do more than just grab attention quickly. The best mail pieces make the people on your response list take action without pausing to mull over the information for long. How do you design a marketing piece that has that type of power?
Too many marketers have already dismissed direct mail as an old-fashioned or obsolete method of getting the company message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2013 according to TargetMarketing.com and the number continues to grow.