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Opt-in E-mail Lists Email Mailing List Expertise. How to market your business. Need Email Marketing Experts to Reach Your Prospects? How to Build an Opt-in Email List to Market Your Business, by Anne Holland Written by Anne Holland, founder of MarketingSherpa.com exclusively for Bethesda List Center. This is a truly practical guide to creating an opt-in e-mail list that can market your business. The following five steps, the accompanying list of resources, and BLC’s email list expertise can help you make the most of e-mail marketing. INTRODUCTION: Email marketing can be incredibly profitable You’ve probably seen the news in the marketing trade press: companies around the globe are getting a higher response rate from their email marketing campaigns than from any other medium — online or off! Harlequin romances, Omaha Steaks, Forrester’s reports, International Male clothing, Peet’s Coffee & Tea, Travelocity.com’s airline tickets … products of all shapes and sizes are being sold to consumers and business people via email marketing. In fact many companies are reporting far greater sales from their email campaigns — which can cost less than $ .25 cents per name — than they are from the corporate Web sites they spent so much money on. Why can email marketing work so well? According to research from PriceWaterhouseCoopers, email is now the primary reason people go online, and according to Roper Starch, email has now become the number one way to reach business people. In fact, most people spend more time visiting their email accounts than they do visiting other Web sites. No wonder email rated top in effectiveness — over television and PR — in a recent survey of Web site marketing managers. Click-through rates on email promotions to [...]

Take Your Email List to the Next Level with List Verification by FixMyList.com FIX MY LIST NOW Want to improve your next email campaign?  It's simple...ELIMINATE hard bounces, reduce SPAM complainers, and minimize potential fraudulent accounts. What does FixMyList Do? FixMyList checks email addresses in real-time against individual mail servers. Your email marketing list will be checked for validity and activity.  This means that they will first be examined to make sure they comply with delivery standards and proper format. Email validator checks each email address to make sure the username exists at the domain. Next up… the email list will be examined for typos, spelling errors, incorrect domain suffixes, and other common errors. Finally, the addresses will be checked for signs of spam activity.  We run each email address through our built-in fraud protection to make sure it is not a temporary account or linked to online fraud. Once the scan is complete, we will send you back the file and you can remove all records that don’t pass verification, leaving with you with a clean list to send your marketing promotions to. What are my next steps? Complete our quick online form (Click the FixMyList Now button below) Upload your list Submit payment Stand by & let us do our magic.  Turnaround is usually within an hour and may take a bit longer for larger lists.  Don’t worry…we don’t like waiting either & we will keep you posted every step of the way. We will return your list with a field added marking every single address as valid or invalid.  Our system also goes that extra step to flag people that complain & mark as SPAM as well as ‘potential risk’ emails.  You will also receive an easy to read report that will outline [...]