Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.
Every business or organization has an ideal audience. This is the person who wants what you have to offer and is most likely to respond to smart marketing about it. Every message you send out about your group must focus on their desire to get a good value for their time or money.
If your business hires a mail list broker to assist with direct marketing campaign creation and management, you need to understand how to work well with them to maximize results. Follow these tips to create the best opportunity for responsive target market discovery.
If you have an old email list or you haven’t gotten around to sending out an email in quite some time, your emails could use some refreshing. When you’re involved in email marketing, a clean email mailing list is important.
Business to business email marketing differs from consumer direct marketing in various ways. Companies that target other companies with their products and services need to find prospects who have a professional need for the products and services available.
While some marketing information sources claim that print advertising and direct mail are no longer viable options, the truth of the matter reveals something else. Records indicate that direct marketing is currently experiencing a resurgence in popularity and effectiveness.
When designing a business email marketing campaign, much attention is given to the text and graphics on the inside. You may have brilliant content, actionable links, and emotive pictures that will surely get recipients to click and buy.
Are your emails as effective as they could be? If you want to use best email practices to breathe life back into your email marketing, here are some tips for better email.
New survey shows non-dues revenue-generation low priority in 2017. A new survey by the Bethesda, MD-based Association Research Board reveals most associations lack urgency and direction in their search for new sources of non-dues revenue.
Digital advertising is a critical component for your marketing campaign but print media is still a valuable tool. As you place your focus on digital branding strategies, don't forget that physical advertising media can turn a standard marketing campaign into a wide-range success.