10 Marketing Tools for your B2B Strategy

The success of your business and the amount of profits you make largely depend on your marketing strategies. If your B2B strategy getting the results you want? Staying on top of your competition requires more than high quality products and services. You need to constantly improve your business in terms of strengthening your team and bettering your marketing strategies by regularly introducing new methods on top of your old ones. To help you stay on top we have put together these ten marketing tools and tips for improving your B2B strategy. Let’s get into it!

#1 Take advantage of testimonials

If you want to stay on top of your competition you need to do more than simply advertise to B2B buyers. These people are constantly exposed to different ads and they don’t pay attention to most of them, which is why you need to stand out from the crowd. You can do so by using testimonials, that is, what previous customers have thought about your business. This does not only call for attention from buyers but also makes them trust you and your brand. People in general rely on recommendations of others, as they feel more secure about making a purchase when someone tells them they’ve had a positive experience with that brand. Therefore, use testimonials to earn trust of buyers and get attention by posting them on your site, social media pages or sharing them through email campaigns or PowerPoint presentations.

#2 Interact with people online

An obvious step when marketing a business is to interact with people via different online platforms. However, catching up with everyone across a number of different platforms may be a difficult task at times. To solve this issue, create an online forum dedicated to interaction with your audience and customers. This way you will focus all the attention on your business and have all conversations happening in one place. You will be able to get more involved with your customers and interact with them more effectively. Visit your forum frequently and look for the most talked about issues and complaints about your business. Consider whether you should make any changes to make the user experience better for your buyers.

#3 Get them to share

Having customers share their thoughts and opinions to their audience is more effective than you posting their feedback. You can get your customers to share their story about your business by offering them a reward such as a benefit of some kind or by sharing their content afterwards. This will get your name in front of a wider audience and help you reach out to a larger number of people. The fact that the customer is sharing a positive experience regarding your business is going to get others interested in what you offer and, thanks to the recommendation from a customer, they will feel like they can trust you more. Therefore, always encourage your customers to share their story!

#4 Send out newsletters

Sending out newsletters is a great way to boost the interaction between you and your customers. Email marketing campaigns are still pretty big in the marketing game so make sure to take advantage of them by creating engaging and informative content in form of a newsletter and sending it out monthly or weekly.

#5 Go live

Using live streams shows great results when it comes to B2B strategy improvement. Many social media platforms nowadays have the live stream option and, whether you choose Facebook, Instagram or any other platform, there will always be someone watching your content. People usually prefer videos and live streams over photos and text posts when interacting with businesses because they create a sense of trust and connection. Therefore, go live and host a webinar or maybe a Q&A session where customers can ask questions and get their answers right away. You can also do interviews with your team members or create useful tutorials. Whichever you choose, make sure to keep things friendly and conversational.

#6 Be more personal

This one is quite related to the previous tip of using live streams. Live streams add a sense of personality to your interactions with the audience. Being more personal will make your customers feel closer and more connected to your brand, thus improving their overall experience. Adding a face and a voice to your marketing campaign can significantly improve its results.

#7 Organize events

By organizing events for your customers and audience to get together and socialize you can interact with them on a greater level and improve your business networking. This will give you a chance to talk to your customers face to face and get hands-on feedback about their experience with your brand. By getting to know them and their stories you will be able to more effectively tailor your business to their needs.

#8 Create a referral program

A referral program can help you reach a larger number of customers by encouraging your current customers to market your business and recommend it to their friends and colleagues. Reward them when they make a sale and frequently remind them of their benefits of participating in your referral program. This way they will be more motivated to market your business and you will be getting more customers daily.

#9 Use cross-sell and up-sell techniques

Cross-selling and up-selling are popular sales techniques that can generate quite great profits for you. When someone purchases a product it doesn’t mean you should be done with them. You can cross-sell them by offering related products to them or up-sell them by offering them to upgrade the product they have already purchased. This increases engagement and interaction of the customer as well as the chances of you making a new sale.

#10 Have a specific niche

When sending out your message to the audience, make sure it refers to a specific niche instead of being general and all over the place. Sending out a specific message creates better results because it will attract the people who are interested in the exact thing you offer. This way you will reach out to the right people and grow your targeted audience.

All together, if you combine these ten marketing tools you will see a significant improvement in your B2B strategy. If you need more help, you can contact the experts available at www.bethesda-list.com to discuss this topic further!

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.