4 tips for email marketing to Medical Professionals

4 tips for email marketing to Medical ProfessionalsNo matter what product or service your company offers, if you market to a doctor, nurse, researcher or tech audience, it is important to design the best email and send it to the most responsive medical email address lists. Medical professionals get inundated by advertisements and contacts all the time who want to sell them something, sign them up for a group or have a more direct contact. Making your email catch their attention and encourage action can be quite a challenge. These medical professional email tips can help you improve your conversion rates and return on your marketing investment.

Tip #1 – Target Medical Professionals & Physicians by Job Specialty

Chances are, the product or service you are trying to sell is more useful for one type of position than another. For example, you would not sell noninvasive colonoscopy scanners to a heart surgeon. Since there are multiple medical email address lists available, take time to determine precisely what specialty would be most responsive to your offer.

Tip #2 – Use the Best Medical Email Address Lists Possible

When you purchase medical email address lists from Bethesda List, you can be assured of its quality. The best lists are targeted by specialty or other demographic information such as which country the physician operates in, are always kept up-to-date and have obsolete or incorrect contact information removed on a regular basis.

Tip #3 – Tailor the Email to Specific Types of Professions

When writing the marketing email text to send to your medical mailing list, you want to market to a doctor in a specific practice or specialty. The goal is always to identify your perfect audience for your advertising material. This could be a doctor who specializes in a certain type of surgery the United States, and international general practitioner, a member of a particular medical industry organization or someone involved in research. Each type will respond better to a different type of come on and probably have different assistance who may manage their email for them. The more highly targeted your medical email address lists and contacts are, the more likely your offer is to get in front of the right person.

Tip #4 – Make the Email Eye-Catching and Actionable

Once you have identified the appropriate audience for your offer, it is time to craft an email that will convince them to take action. Keep it short and to the point and avoid any flamboyant marketing speech since this is one of the signposts of spam. If you use HTML to create the email, keep the template simple and accessible by all email systems. Do not give any excuse for your marketing message to be deleted. Instead, keep the offer clear. State what you are offering at the top of the letter, list the benefits to the physician and his or her practice and always include an effective call to action at the bottom.

Using the tips above, a list of medical professions, and working with a professional list provider like Bethesda List Center, you can can be assured your email marketing efforts will pay off!

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.