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Email Delivery Drops - Fewer Emails Reach the Inbox

Email Marketing – Email Delivery

The success of business to business email marketing campaigns depends on many things, but email deliverability stands at the top of the list. According to Return Path’s 2016 “Deliverability Benchmark Report,” the rate of emails making it to the intended inbox has dropped steadily since last year. The report tracks the email delivery journey of seed addresses sent from 140+ regional and worldwide email servers. This decline affects everyone who uses digital direct marketing campaigns to attract the attention of B2B customers and clients.

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