Written by David James – Bethesda List Center, Inc.
Direct mail is one of the most affordable ways to increase leads for your business. This type of marketing is not done by simply creating a letter, putting an address and stamp on it and dropping it in the outbound mailbox. There are several important steps to this type of b2b and b2c marketing process, including some of these helpful tips:
- Know your target customers
- Create a list from your current customers
- Work with a mailing list broker
- Follow up with all leads generated from other platforms
- Track leads generated
- Personalize your mailing campaigns
When done correctly, direct marketing can lead to very successful results.
For more information and tips, watch our video below!