How to Choose a Medical Mailing List

How to Choose a Medical Mailing ListMedical direct marketing requires more precision when choosing a health care list than simply focusing on physicians or medical professionals. With all the categories, specialties and different organizations than can be involved with the medical industry, any company that markets to these people or companies need to target tightly to maximize their positive response. With all that being said, how do you go about choosing a medical mailing list that will get your professionally designed direct mail or email ad in front of the right people?

Health Care List Options

Both postal and email contact list information is available for the health care and medical industries. The one you choose should be up to date and correct so you actually reach people who may be interested in what you have to offer. Luckily, Bethesda List always reviews their contact lists in order to ensure accuracy and current information.

Other health care list options have to do with who is on each list. The one you choose to market to depends largely on what you are offering. The contacts can be as diverse as laboratory technicians to hospital uniform manufacturers to neurosurgeons and medical association members. Any professional advertising division should be able to identify the best target for a marketing campaign.

Physician Leads and Active Medical Professionals

What type of companies and organizations would want current physician or doctors leads for their direct mail or email marketing campaign? If your company or organization offers anything in the way of new technologies, pharmaceuticals or prescription medications, medical news or a new publication or professional groups for physicians or a particular medical specialty, sending a letter or marketing email to doctors will result in more sales or signups.

Nurse leads are also available for medical direct marketing. The products or services advertised to them will differ from those sent to doctors in several key ways.

Medical Association Members

Targeting a health care list of medical associate members gives you access to the contact information of people who have already demonstrated interest in joining a group specific to their specialty or focus. Some of the groups represented by direct mail lists include the Biomedical Engineering Society Members, American Registry for Diagnostic Sonography as well as research and academic organizations both within the United States and worldwide.

With all the options available for health care lists, choosing the right one could be a challenge. Some companies or organizations may be compelled to send out the same marketing mail or email to multiple lists. This practice results in a lower return on your marketing investment, however, because the postcard or email will not be targeted enough to focus on the recipients. Good lists can include a pphysician mailing list, and a medical list of doctors.

Health Care List

Identify the action you wish the people who receive your advertisement to make: make a purchase, sign up for a list or organization, subscribe to a new periodical or simply contact you for more information. Next, identify who would be most likely to take that action. This is the basis of the medical professional mailing list or health care list you should choose for your next direct mail campaign.

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.