Direct mail does not only involve consumers or huge corporations with twenty inboxes to a floor, it can also attract the attention of large or small service companies such as those found on an electrical contractor's mailing list. If your company or organization has a product or service targeted to these types of professionals, you need to head to the business list experts.
Meeting planners - almost every industry holds meetings, association conventions, or shows of some sort to share the latest information, technology, and products specific to its type of work. Although these can be grand things with hundreds of tables in a vast convention hall, the smaller types of meetings or presentations given inside the walls of a corporation require meeting planners as well.
Business-to-business direct mail campaigns target many specific individuals and companies based on industry, niche or job description. Another way to attract the attention of people who are highly interested in your specific offer is by targeting a unique database of association members who belong to a group specific to your ideal audience.
When it comes to marketing to certain industries, association lists and direct mail is a particularly effective form of marketing because it gets your message in front of people who are highly motivated to focus on new products and services that pertain to their career.
When it comes to creating a business direct mail marketing campaign, one of the most important steps is identifying which individuals within a company to address the mailer to. Although general delivery, mail addressed to the CEO or owner or the head of a department has a small chance of ending up in front of the right person.
