Email is a great way to reach out to people and promote your business or organization. But if your emails aren't engaging, they'll likely end up in the trash folder without even being read. Here are seven tips to help improve your email engagement and ensure your messages are being read. 1. Keep it short [...]
Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the term firmographics to explain the same process. They are also used for agencies, organizations, non-profits and government groups. Firmographics divide businesses using five main characteristics: General industry [...]
The success of your business and the amount of profits you make largely depend on your marketing strategies. If your B2B strategy getting the results you want? Staying on top of your competition requires more than high quality products and services. You need to constantly improve your business in terms of strengthening your team and [...]
