Email List Segmentation from Your Email Database

Would you like to build your email response rates, support your response rates, and decline your rejection or unsubscribe rates? Keen advertisers utilize email list segmentation to drastically enhance the viability of their email marketing campaigns. Businesses across the globe will acknowledge the potential that email advertising carries. If the experts are to be believed then the secret ingredient which makes email marketing such a potent business tool is list division—the act of splitting your email list into batches in view of attributes like interests and socioeconomics.

Dividing your email list empowers you to communicate in a better way with your clients, delivering the required data to them at the perfect moment. What’s more, when you do it right, the result can be tremendous. When you divide your email database in view of information like area and occupation title, you’ll witness a significant rise in the open and click-through rates.
All things considered, determining the best approach for email list segmentation can be an overwhelming endeavor.

To make it somewhat less challenging, this blog includes the quickest and simplest division systems that you can adopt.

These are some key points about email list segmentation:


The principal way numerous firms start email segmentation is by statistic information. Data, for example, age, work profile, and salary level can reveal a considerable measure concerning your clients’ needs and interests. The more data you can procure about your target audience during the registration process, the more alternatives you’ll have for statistic division. However, keep in mind that requesting unreasonable data can drive individuals away from joining. Certain marketing tools have email segmentation built into their database to facilitate the process.

Using surveys

A few advertisers are skeptical about asking anything else than the customers’ email address when requesting sign up. In such a scenario, you can gain admittance to vital information about your clients via a survey or quiz. It gives you the chance to get that significant data, as well as insight into their individual preferences. On the off chance that you need to devise a survey for your target audience that instantly gains their interest, you ought to provide them with some sort of motivating force for finishing it, like a prize. There are a variety of approaches to make personalized questionnaires. WordPress allows you to create personalized surveys by utilizing the Quiz and Survey Master Module.

Client history

Utilizing your clients’ past buy history is a savvy approach to pique their interest in your promotional messages. Focus on what individuals purchase, at that point utilize that data to convey proposals for relevant accessories and a suggestion to repurchase an item when they use up their already purchased quota. Indicating clients a sequence of “top items for you” will probably get you noticed more than general advancements aiming to get your customers to purchase every one of your items.

Successful email marketing segmentation can bring noteworthy success for your company in terms of revenue generation. For further information on how to execute email segmentation in the best manner for your company, contact

David James

President, Bethesda List Center, Inc + Bethesda Emedia Marketing.