The modern healthcare industry is massive. As medical technology improves, people are living longer than ever before. As a result, there are now more people receiving medical care than at any time in the past. In response, the number of medical professionals has increased to keep pace with the growing demand for both specialized and generalized care.
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Not all medical marketing is targeted at doctors, nurses and researchers. If your business has a product, service or publication that would be of interest to a specific type of medical worker outside the specialties, you will need an email list of healthcare professionals or an allied health postal mail collection to send your offer to.
Marketing directly to physicians and other medical professionals requires building a relationship with them through quality direct mail lists.