If your business has a product, service or publication that would be of interest to a specific type of medical worker outside the specialties, you will need an email list of healthcare professionals or an allied health postal mail collection to send your offer to. To maximize your chances of success, consider these five tips for marketing to allied health professionals.
1 – Identify the allied health care professionals who are eager for your offer.
Allied healthcare professionals is a very broad term that encompasses everyone in the medical industry who is not actually a doctor, nurse or researcher. When you are developing your direct mail piece, determine whether you should focus on, for example, an association of diagnostic radiographers, a list of licensed clinical psychologists or certified anesthesia technicians.
2 – Find the most up to date and accurate postal or email list of healthcare professionals.
The people enter and leave the medical professional the time, which makes it challenging to keep an up-to-date postal or email list of healthcare professions in a particular niche specialization. This is why it is so vital to buy your contacts from a trusted source such as Bethesda List. When these collections of contact information are reviewed and updated on a regular basis, you can be sure that your allied health postal mail or emails are actually reaching the people you want them to.
3 – Speak to the individual health care provider instead of to the industry.
While each type of allied healthcare professional is part of a larger industry, you want the person or the person’s office to buy your product or engage your services, not everyone who has the same job all across the world. Identify specific benefits for that person. Will your product save them time, increase accuracy of tests or perhaps improve organization and the office? When the individual sees a benefit in what you have to offer, they’re more likely to recommend it for their group.
4 – Never waste a medical professional’s time.
Occupational therapists, paramedics and medical assistants do not have a lot of spare time to sit around and read long emails or detailed brochures about products or services that may interest them. When you send healthcare professionals email or something through snail mail, get to the point quickly so they know what the offer is and why it could benefit them. A quick decision is better for you then annoying someone.
5 – Nurture contacts and follow up with any positive response to build relationships.
Many people may believe that an email or postal contact has one purpose: to sell a product, service or to get someone to sign up for a publication or organization. The direct email response rate across industries hovers around 3% and postal mail is usually lower. Having highly targeted campaigns that focus on allied healthcare professionals in a particular niche can improve these numbers, but repeated contact and follow-up can improve your ROI even more.
Every marketing mail you send out, whether electronic or postal, should be tracked and followed up on to improve chances that it gets to the right person and they take action on the offer. Success in marketing is usually a matter of building relationships and nurturing them.