Any company that engages in business to consumer or business to business marketing needs some type of CRM system to manage both current and future customers and clients. CRM stands for Customer Relationship Manager, and it is a software program that organizes information about all of your contacts
B2B – Email Lists & Postal List
Direct mail has been a successful part of many consumer-oriented marketing campaigns across a diverse range of industries. The same success can be found in the business-to-business marketing arena.
Buyer persona is described as a research based representation of who the buyers are, the things that they are trying to accomplish, the goals that drive their behavior, how they buy, how they think, how they make their buying decisions and where they buy. Buying persona has to do with the buying behavior, and is not related to the profiling of the buyer in any way.