B2B – Email Lists & Postal List

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B2B Marketers Must Be Up-to-Date with Buyer Personas

Buyer persona is described as a research based representation of who the buyers are, the things that they are trying to accomplish, the goals that drive their behavior, how they buy, how they think, how they make their buying decisions and where they buy. Buying persona has to do with the buying behavior, and is not related to the profiling of the buyer in any way.

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