Companies that Provide Mailing Lists
Companies who want to try a direct mail marketing campaign need to identify and source the best bulk mailing list possible that suits their purposes. The last way to do this is to hunt around directories or yellow pages and jot down the contact information for companies that seem to be a fit for whatever products or services you offer. A professional mailing list broker understands the process better and can deliver much more effective lists for your business to business advertising efforts in less time and with fewer headaches.
The right mailing list broker not only has the better contacts, but also makes the order process easier for companies and other professionals who may not quite understand how to choose the right target audience, rent a postal mailing list, or buy an email list that suits their purposes.
What is a Mailing List Broker and Why Should You Use One?
A mailing list broker is simply the person or company that accumulates, verifies, and sells or rents mailing lists to other people or businesses who want to advertise their products or services. In order to do this successfully, the broker needs to understand how to legally get the names and contact information first of all. They should also have sufficient knowledge about targeted marketing techniques so they can help customers find the right bulk mailing list for them.
A company who wants to start a direct mail campaign or buy an email list should use a broker for the simple reason that the alternative is too time-consuming and fraught with difficulties. You cannot just open up an online directory and copy down company addresses or turn to outdated phone books for a selection of potential clients and customers.
Buy an Email List or Postal List – The Process Explained
Every company should always work on compiling their own in-house contact list, but before you get those names and addresses, you need some help. If you buy contacts from a mailing list broker, you have the perfect opportunity to start expanding recognition and the reputation of your brand and funneling prospects into the sales process.
Different marketers have different goals. The general process of buying or renting an email or postal list for B2B marketing is pretty similar across the board.
1 – Identify your ideal target audience. Consider business industry, specific niches, demographic information, and other factors. Work with the mailing list broker to come up with possible new ideas or company types to market to.
2 – Figure out your budget. You can buy smaller lists for less or spend quite a lot of money on vast databases of contact information. Add the cost of the list in with your design and ad development costs to see if it suits your finances. Also, remember that you get what you pay for. Unscrupulous mailing list brokers may attempt to entice you with low prices but deliver old or untargeted data.
3 – Choose the right list or lists for your needs. These should be as closely aligned with the audience you identified in step one. Again, the broker should be able to point you in the right direction and even make custom lists that incorporate more profitable business contact you may not have considered.
How Mailing List Broker Companies Help You Choose the Best B2B Marketing Lists
Whether you are the owner of a small company trying to break into new markets or the head of an advertising department of a large corporation, the last thing you want is a long, drawn out, and complicated process of choosing a quality business to business bulk mailing list. You want the best outcome for your direct mail campaign without extra headaches, wasted time, or expense. A direct mail broker is your best resource.
Every step outlined above can be made easier if the mailing list broker helps. The quality ones, such as Bethesda List Center, will include such assistance in the service they give professional customers. The list company should provide excellent customer service, be accessible to answer questions or alleviate concerns, and seek to build an ongoing professional relationship for all your bulk mailing list needs.
But how do they make the process of actually buying the list easier?
List brokers offer recommendations. The process is not as simple as sticking a mailing list in the online shopping cart and clicking “Checkout.” It can be if you have a firm grasp of all choice factors, but you may get a better rate of return in your business to business marketing if you talk with a qualified broker first and let them help you narrow down the possibilities.
List brokers cover the rules and keep things legal. Along with the collection of business to business contacts, an honest and respectable brokerage company will tell you what you can and cannot do with the list. With email lists, you may only be renting it for a one-time mailing. Postal lists could likewise be rented for a limited number of uses or bought to use over and over again. Other factors like the CAN-SPAM act and postal regulations could be covered. This saves your company a lot of research time and potential legal troubles in the future.
List brokers help you plan future campaigns. Deciding which list to choose for your first B2B mail campaign is one thing, but considering future lists for additional boosts is another. Testing various demographics, business types, and niches is definitely a big part of success in the direct mail marketing arena. Quality list providers who care about forging long-term, successful business relationships with you can lay out a step-by-step progression of different mailing lists to try in order to get the best return on your investment.
Best B2B Marketing Lists
Shopping at a B2B contact list brokerage website for the first time can be a bit overwhelming. With the help of an experienced and highly professional contact b2b list broker, the entire ordering process will become much smoother and less stressful. Trying to collect a huge list of business to business emails or postal addresses yourself would be next to impossible and there could be legal implications as well. Let a trustworthy list broker from Bethesda List Center help simplify the process so you can focus on creating the most effective direct mail piece possible.