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Before you start a new direct email marketing campaign, you need to make sure that you have fresh, up-to-date email marketing lists in order to reach the maximum number of potential customers. If you are sending emails to dead accounts or accounts that are directing your personalized email straight to a spam folder, you are losing potential customers. Every lost email or message that’s marked as spam represents lost time and money on your end.
How are you supposed to find the cleanest email lists that are available to you? After all, this is an essential component of any successful email marketing campaign. When done properly, email marketing is one of the most effective and efficient ways to keep current customers engaged with your brand while also reaching out to new customers. That’s why it’s so important to start on solid footing with a clean and well-maintained email list.
Here are five essential tips for acquiring the clean email marketing lists that will turn your brand new campaign from a great idea into a proven success story.
#1. List Broker – Find a Reputable Provider
As the saying goes, “buyer beware”. This is especially true when it comes time for to you to go shopping for an email marketing list provider. You don’t want to buy these valuable lists from the first provider you stumble across or someone who was referred to you third-hand. You need to go straight to the source to make sure that you are getting fresh, up-to-date email listings that will ensure that your marketing materials are being delivered straight to the inbox of potential customers.
Bethesda List Center is a leading list broker that maintains continually updated and accurate email lists that are guaranteed to help you with your marketing efforts. We can provide our customers with access to tens of thousands of up-to-date lists containing email contact information for consumers in the US and abroad. Whether you’re launching a regional campaign to target local demographics or if you’re expanding to international markets, we can deliver the most current email lists available.
#2. Email Marketing Lists – Buy Right For Your Brand
Before you purchase a new email list, you need to have a firm idea of the consumers that you are trying to reach with your marketing efforts. After all, these consumers may be responsible for launching your brand to the next level so you need to make the effort to be sure that they are your ideal target audience.
If you try to overshoot your target audience, you could end up with a bloated email list that contains a bunch of contacts that aren’t going to turn into sales leads. This can lead to lost time, wasted effort, increased costs and frustration. You need to make sure you are buying an email list that is custom tailored to your ideal audience to make sure that your are getting the cleanest list available.
At Bethesda List Center, our friendly customer service experts will be happy to discuss your list needs over the phone or through email. We can help you determine which list is right for your marketing strategy so that you are sure to get the cleanest list available.
#3. Perform Routine List Cleaning
Every so often, customers on your email marketing lists are going to stop responding to your marketing materials. This can happen for any number of reasons. Perhaps that customer stopped using that email or maybe they signed up with a new Internet service provider. Maybe they accidentally marked your emails as spam or maybe they simply decided that your product wasn’t the right fit for their needs. Whatever the reason, their email has gone from a powerful, lead-generating contact to a dud that’s taking up space on the email list you are using for marketing.
Over time, these duds can and will accumulate. The end result is that you could be looking over your email list and thinking of how many contacts you are reaching when, in reality, only a fraction of your contacts are potential responders. Just as you need to perform regular housecleaning at home to stay ahead of any big problems, you need to clean up your email lists on a regular basis.
At Bethesda List Center, we understand that email contact information can be dynamic and change frequently over time. That’s why we strive to keep our lists as up-to-date as possible. If you have been using one of our lists for awhile, give us a call and we’ll help you discuss strategies to clean up your list or choose a new list if that is a more appropriate option for your needs. Our list cleaning services are affordable and effective for your list needs.
#4. Study Your Successes
When it comes time to update your list or purchase a new, cleaner list, you need some feedback to make an informed decision. Make sure that you have some form of analytics in place to study how well your current list is performing. Are you getting a high response rate on your marketing materials? How many of your contacts are turning into sales leads?
Using whatever method is most effective for you, make sure you keep track of these statistics so that you can narrow down your list when you are performing clean-up or choosing a new list.
#5. Maximize Your Marketing Materials
Your marketing materials can play a huge role in acquiring and maintaining clean and targeted email marketing lists. The fact is that some potential leads are just not going to be interested in your brand. Don’t take it personally; instead, use this fact as an opportunity to reach customers with a better response rate.
Use well-written ad copy to engage with potential customers and always give your contacts the option to opt-in to receive further communications from you. Also make sure to provide an “Unsubscribe” option for consumers who just aren’t interested. This will allow customers who aren’t going to turn into sales leads to remove themselves from your mailing lists. You can make your contacts perform clean-up on your lists for you!
No matter what product or service you are promoting, it’s vital to keep your email lists clean and well-maintained. Contact Bethesda List Center today for more information on finding the freshest Email Marketing Lists available.