ASMBS 2022 Email Transmission Instructions

Step 1: Request a transmission date

Step 2: Submit Email Content for approval

All marketing materials are subject to approval prior to distribution. Messages should be in .html format, but can be submitted via PDF at this stage. Each copy must display the required disclaimer. Please add the disclaimer to the message prior to submitting for approval:  This is being sent on behalf of (Name of Sponsor) and is not part of the ASMBS 2022 Annual Meeting as planned by the American Society for Metabolic & Bariatric Surgery.  This company is neither sponsored nor endorsed by ASMBS.

Step 3: Prepare for your order:

Email Message: All messages must be in .HTML format. A text version is requested, but not required.

  • HTML Version: (.html file format). All images should be hosted. Image hosting is available for a small additional fee.
  • Plain text version: no dynamic links (they should all be spelled out), no images or special characters. (.txt file format).  This is not required but is suggested for recipients that have high-security settings and only receive plain text messages.

From Line: The from line of each message will say: ASMBS on behalf of Your Company Name Here

Subject Line: Create a subject line for your message. You are encouraged to keep it under 44 characters to avoid truncating on computers. The maximum for mobile devices would be 25-30 characters.

Snippet/Pre-Header Text: When viewing an inbox, an email snippet is the very first line of text that your email recipient will see, following the email subject line. Some good practices when determining your snippet:

  • Snippets should remain between 40-50 characters in length.
  • They should be a continuation of the subject line.
  • Include a specific, actionable CTA to encourage readers to open the message.

Seeds/Decoy Email Addresses: Email addresses for yourself and colleagues (if requested). These email addresses will be used to send a test of each message for approval as well as the final deployment of your message. Addresses are added to track delivery and quality.

Step 4: Place your order for transmission.

All orders should be placed at least a week in advance of your approved transmission date.

Please Note:

  • Each transmission includes 2 test messages. Additional tests will incur an additional fee per test.
  • Creative services are available. Fees will apply to convert messages to HTML or remove coding from a 3rd party system. Inquire for details.