MarketingSherpa Discusses the Can-Spam Act

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January 21, 2004

Update Memo: CAN-SPAM Good News & Bad, Bad, Bad, Bad News

SUMMARY: We just spent two and a half hours quizzing the FTC's attorney on exactly how the new law affects emailers. Here's a quick, handy round-up for you:

Good news: It's fairly easy to comply with message content.

Bad News #1: It's hard to comply with opt-out rules. Welcome to suppression file hell...

Bad News #2: The law applies to more types of organizations and email than you think.

Bad News #3: There's no "grace period."

Bad News #4: And, almost anyone can sue you.

Read on... and then forward to your legal department:
http://www.marketingsherpa.com/sample.cfm?contentID=2576
(Open access = permanent)

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