58,841 | Light and Medium Truck Subscribers | $150/M
|
Light and Medium Truck magazine is where the rubber really meets the road. This is the only monthly publication, published by a division of the American Trucking Association, about and for the Class 2-7 truck business. These subscribers are no-nonsense managers who need practical information to keep their trucks rolling efficiently, safely and at the lowest possible cost. They expect Light and Medium Truck to keep them up to date on vehicles on related equipment, insurance, management, petroleum fuel and chemicals, industry developments and national issues that affect their business.
These are hands-on managers in one of the country’s most basic and important services industries. They are responsible for a wide range of issues that keep their road hauling businesses moving. Certainly, they buy trucks. But their “to do” lists also include environmental concerns, finance, equipment management systems, IT (Information Technology) and even employee health services. Light and Medium Truck subscribers have big business responsibilities with budgets to match.
| Job Title | Quantity |
|---|---|
| Corp Mgmt/Owner | 38,018 |
| Fleet, Equipment or Ops Mgmt | 8,861 |
| Maintenance or Service Mgmt | 3,866 |
| Maintenance/Service Tech | 151 |
| Other | 1,298 |
| Public Works or Physical Plant Mgmt | 1,411 |
| Purchasing/Marketing/Sales/Administration | 3,934 |
| Safety Or Training | 1,206 |
| Industry | Quantity |
|---|---|
| Agriculture | 2,320 |
| Construction, Contracting, Trades | 8,529 |
| Food/Beverage | 2,233 |
| For-Hire Motor Freight/Warehousing | 6,413 |
| Logging, Mining, Quarrying or Petroleum Production and/or Distribution | 1,352 |
| Other | 2,044 |
| Passenger Transport, Tourism, Entertainment, Recreation or School | 1,374 |
| Public Works, Public Safety, Government | 3,211 |
| Sanitation/Waste/Recycling | 1,017 |
| Service Business | 10,741 |
| Telecommunications | 744 |
| Truck Equipment Manufacturer/Dealer/Service | 3,536 |
| Utilities | 4,732 |
| Vehicle Leasing/Rental | 2,821 |
| Wholesale, Retail or Manufacturing | 7,774 |
| Fleet Size | Quantity |
|---|---|
| Less than 10 | 12,101 |
| 11-24 | 7,552 |
| 25-99 | 7,265 |
| 100-499 | 4,878 |
| 500+ | 3,829 |
| Class | Quantity |
|---|---|
| Class 8 (Over 33,000 Lbs) | 17,866 |
| Class 7 (26,000 - 33,000 Lbs) | 9,389 |
| Class 6 (19,501 - 26,000 Lbs) | 9,887 |
| Classes 3-5 (10,000 - 19,500 Lbs) | 10,960 |
| Classes 1-2 (Less Than 10,000 Lbs) | 11,349 |
| Trailers (Cargo) | 7,751 |
| None of The Above | 1,194 |
| Trailers (Equipment) | 7,957 |
| Off-Highway Construction Equipment | 5,440 |
| Warehouse Vehicles (Motorized Forklifts, All Types) | 7,135 |
| Gender | Quantity |
|---|---|
| Female | 4,522 |
| Male | 50,142 |
| State Counts | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Source | |
|---|---|
| Subscribers | |
| Selections | |
|---|---|
| Gender | $12/M |
| Job Title | $12/M |
| Industry | $12/M |
| Geography | $12/M |
| Fleet Size | $12/M |
| Class | $12/M |
| Addressing | |
|---|---|
| Key Code | $5/M |
| Delivery | |
|---|---|
| $50/F | |
| Turnaround | 5 days | |
|---|---|---|
| Minimum Order | 5,000 | |
|---|---|---|





