58,841 | Light and Medium Truck Subscribers | $150/M
|
Light and Medium Truck magazine is where the rubber
really meets the road. This is the only monthly
publication, published by a division of the American
Trucking Association, about and for the Class 2-7
truck business. These subscribers are no-nonsense
managers who need practical information to keep their
trucks rolling efficiently, safely and at the lowest
possible cost. They expect Light and Medium Truck to
keep them up to date on vehicles on related equipment,
insurance, management, petroleum fuel and chemicals,
industry developments and national issues that affect
their business.
These are hands-on managers in one of the country’s
most basic and important services industries. They
are responsible for a wide range of issues that keep
their road hauling businesses moving. Certainly,
they buy trucks. But their “to do” lists also include
environmental concerns, finance, equipment management
systems, IT (Information Technology) and even employee
health services. Light and Medium Truck subscribers
have big business responsibilities with budgets to
match.
| Job Title | Quantity |
|---|---|
| CORP MGMT/OWNER | 38,018 |
| FLEET, EQUIPMENT OR OPS MGMT | 8,861 |
| MAINTEANANCE OR SERVICE MGMT | 3,866 |
| MAINTENANCE/SERVICE TECH | 151 |
| OTHER | 1,298 |
| PUBLIC WORKS OR PHYSICAL PLANT MGMT | 1,411 |
| PURCH/MKTY/SALES/ADMIN | 3,934 |
| SAFETY OR TRAINING | 1,206 |
| Industry | Quantity |
|---|---|
| AGRICULTURE | 2,320 |
| CONSTRUCTION, CONTRACTING, TRADES | 8,529 |
| FOOD/BEVERAGE | 2,233 |
| FOR-HIRE MOTOR FREIGHT/WAREHOUSING | 6,413 |
| LOGGING. MINING. QUARRYING OR PETRO | 1,352 |
| OTHER | 2,044 |
| PASSENGER TRANSPORT/TOURSIM, ENTERT | 1,374 |
| PUBLIC WORKS/SAEFTY/GOVT | 3,211 |
| SANITATION/WASTE/RECYCLING | 1,017 |
| SERVICE BUSINESS | 10,741 |
| TELECOMMUNICATIONS | 744 |
| TRUCK EQUIP MANU/DEALER/SERVICE | 3,536 |
| UTILITIES | 4,732 |
| VEHICLE LEASING/RENTAL | 2,821 |
| WHOLESALE/RETAIL/MANU | 7,774 |
| Fleet Size | Quantity |
|---|---|
| LESS THAN 10 | 12,101 |
| 10-24 | 7,552 |
| 25-99 | 7,265 |
| 100-499 | 4,878 |
| 500+ | 3,829 |
| Class | Quantity |
|---|---|
| CLASS 8 (OVER 33,000 LBS) | 17,866 |
| CLASS 7 (26,000 - 33,000 LBS) | 9,389 |
| CLASS 6 (19,501 - 26,000 LBS) | 9,887 |
| CLASSES 3-5 (10,000 - 19,500 LBS) | 10,960 |
| CLASSES 1-2 (LESS THAN 10,000 LBS) | 11,349 |
| TRAILERS (CARGO) | 7,751 |
| NONE OF THE ABOVE | 1,194 |
| TRAILERS (EQUIPMENT) | 7,957 |
| OFF-HIGHWAY CONSTRUCTION EQUIP | 5,440 |
| WAREHOUSE VEHICLES (MOTORIZE) | 7,135 |
| Gender | Quantity |
|---|---|
| Male | 50,142 |
| Female | 4,522 |
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| Source | |
|---|---|
| Subscribers | |
| Selections | |
|---|---|
| Gender | $12/M |
| Job Title | $12/M |
| Industry | $12/M |
| Geography | $12/M |
| Fleet Size | $12/M |
| Class | $12/M |
| Addressing | |
|---|---|
| Key Code | $5/M |
| Delivery | |
|---|---|
| $50/F | |
| Turnaround | 5 days | |
|---|---|---|
| Minimum Order | 5,000 | |
|---|---|---|





