What is Frankform?
Frankform is a list complier and research firm. It varies from companies like Dun &
Bradstreet (D&B) in that it is NOT a credit reporting agency. Rather, it is market
driven and has more than just top financial and operational executives. This is a
major advantage to many mailers as they need to reach into the mid-level and technical
staff of specific type organizations.
The company has been in business for over 20 years serving a worldwide clientelle.
In many areas such as Medical and Life Science, Frankform is often the only major
source for names outside the US and the European Union and other developed parts of
the world.
Frankform has clients like most of the large IT companies, major publishers, media
organizations, many pharmaceutical and medical related companies and the like. For
them, the company does custom research - building lists from sources such as: internet
research, seminar attendees, telephone interview, public documents, etc. In the case
of some of the more remote parts of the world, that may mean working with the
directories of associations and specialized groups who provide their data and the like
because inclusion in the Frankform database ensures that their members will receive
current information about products and services they might not otherwise receive.
Frankform has an agreement so that in most cases, the original research can be
re-sold, as long as it is not sold exactly the same way as the original, high priced product.
This means that many highly technical and difficult-to-reach professionals are
identified on this large, over 39 million name database. The names are available
in these formats: postal, telephone, fax and eMail.
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