66,165     Active Subscribers     $150/M
               Counts Thru 12/2007                      
 
Newly Updated List!
LIGHT & MEDIUM TRUCK magazine is where the rubber 
really meets the road.  This is the only monthly 
publication, published by a division of the 
American Trucking Association,  about and for the 
Class 2-7 truck business. These subscribers are 
no-nonsense managers who need practical 
information to keep their trucks rolling 
efficiently, safely and at the lowest possible 
cost. They expect LIGHT & MEDIUM TRUCK to keep 
them up to date on vehicles on related equipment, 
insurance, management, petroleum fuel and 
chemicals, industry developments and  national 
issues that affect their business. 
                                                 
These are hands-on managers in one of the country's 
most basic and important services industries. They 
are responsible for a wide range of issues that keep 
their road hauling businesses moving. Certainly, 
they buy trucks.  But their "to do" lists also 
include environmental concerns, finance, equipment
management systems, IT (Information Technology) and 
even employee health services.  LIGHT & MEDIUM TRUCK 
subscribers have big business responsibilities with   
budgets to match.                       

Gender                             Quantity
Male                                  4,368
Female                               55,859
          
Job Title                          Quantity
Owner, Corporate Management          31,389
Fleet/Equipment/Operations Mgmt      12,761
Maintenance/Service Management        4,829
Safety/Training                       1,701
Public Works/Physical Plant Mgmt      2,147
Maintenance/Service                   2,250
Purchasing/Marketing/Sales/Admin      8,588
Other Job Functions                   2,497

Industry                           Quantity
Food/Beverage                         2,920
Retailer/Wholesaler/Manufacturer     11,116
Vehicle Leasing/Rental                2,107
Service Business                      6,679
Construction/Contracting/Trades       8,739
For Hire Motor Freight/Warehousing    4,546
Refuse/Sanitation/Recycling             796
Utility                               7,055
Truck Equipment/Manufacturer/         6,936
Dealer/Service                                   
Public Works/Safety/Government        5,528
Agriculture                           1,782
Telecommunications                    1,795
Passenger Transportation/Tourism/     1,472
Logging/Mining/Quarrying/             1,429
Petro Products                                 
Other                                 3,265  

Fleet Size                         Quantity
Less Than 10                         21,356
10-24                                14,307
25-99                                12,328
100-199                               5,082
200 Plus                             11,206

State Counts



AK  198
AL  1,065
AR  606
AZ  928
CA  5,095
CO  1,270
CT  816
DC  111
DE  235
FL  3,344
GA  2,475
HI  155
IA  1,146
ID  420
IL  2,929
IN  2,266
KS  792
KY  1,108
LA  568
MA  1,355
MD  1,374
ME  466
MI  2,394
MN  1,665
MO  1,624
MS  543



MT  405
NC  2,050
ND  345
NE  702
NH  410
NJ  1,690
NM  371
NV  479
NY  2,955
OH  3,276
OK  828
OR  1,017
PA  3,612
RI  242
SC  907
SD  375
TN  1,473
TX  3,733
UT  495
VA  1,576
VT  191
WA  1,298
WI  2,010
WV  475
WY  243

Source:
Subscribers

Selections:
Gender                $12/M
Job Title             $12/M
Industry              $12/M
Geography             $12/M
Fleet Size            $12/M

Addressing:
CD                    $35/F
eMail                 $50/F

Turnaround:          5 days
Minimum Order:        5,000