55,950        Active Subscribers          $150/M

Light and Medium Truck magazine is where the rubber 
really meets the road. This is the only monthly 
publication, published by a division of the American 
Trucking Association, about and for the Class 2-7 
truck business. These subscribers are no-nonsense 
managers who need practical information to keep their 
trucks rolling efficiently, safely and at the lowest 
possible cost. They expect Light and Medium Truck to 
keep them up to date on vehicles on related equipment, 
insurance, management, petroleum fuel and chemicals, 
industry developments and national issues that affect 
their business. 
                                                 
These are hands-on managers in one of the country's 
most basic and important services industries. They 
are responsible for a wide range of issues that keep 
their road hauling businesses moving. Certainly, 
they buy trucks. But their "to do" lists also include 
environmental concerns, finance, equipment management 
systems, IT (Information Technology) and even employee 
health services. Light and Medium Truck subscribers 
have big business responsibilities with budgets to 
match.                       

Gender                                  Quantity
Male                                      46,884
Female                                     3,990 
          
Job Title                               Quantity
CORP MANAGMENT/OWNER                      32,512
FLEET, EQUIPMENT OR OPS MANAGMENT          9,251
MAINTEANANCE OR SERVICE MANAGMENT          3,520
MAINTENANCE/SERVICE TECH                   1,130
OTHER                                      2,087
PUBLIC WORKS OR PHYSICAL PLANT MANAGMENT   1,457
PURCH/MARKETING/SALES/ADMIN                4,846
SAFETY OR TRAINING                         1,133

Industry                                Quantity
AGRICULTURE                                1,543
CONSTRUCTION, CONTRACTING, TRADES          7,356
FOOD/BEVERAGE                              2,157
FOR-HIRE MOTOR FREIGHT/WAREHOUSING         7,177
LOGGING. MINING. QUARRYING OR  
PETRO PRODUCTION/DIS                       1,295
OTHER                                      2,854
PASSENGER TRANSPORT/TOURSIM, 
ENTERTAINMENT, REC,                        1,504
PUBLIC WORKS/SAEFTY/GOVERNMENT             3,411
SANITATION/WASTE/RECYCLING                   508
SERVICE BUSINESS                           6,200
TELECOMMUNICATIONS                           819
TRUCK EQUIP MANU/DEALER/SERVICE            4,577
UTILITIES                                  4,509
VEHICLE LEASING/RENTAL                     3,192
WHOLESALE/RETAIL/MANU                      8,835

Fleet Size                              Quantity
LESS THAN 10                              20,856
10-24                                     11,176
25-99                                      8,930
100-199                                    3,093
200 PLUS                                   8,804

Class                                   Quantity
CLASS 2C                                  33,190
CLASS 3, 4 OR 5                           29,977
CLASS 6 0R 7                              26,973
CLASS 8                                   26,765

State Counts



AK  167
AL  920
AR  580
AZ  717
CA  4,108
CO  978
CT  671
DC  72
DE  183
FL  2,690
GA  1,805
HI  151
IA  1,076
ID  388
IL  2,480
IN  1,853
KS  719
KY  884
LA  598
MA  1,133
MD  1,073
ME  431
MI  1,996
MN  1,460
MO  1,495
MS  525



MT  357
NC  1,841
ND  314
NE  678
NH  322
NJ  1,445
NM  286
NV  363
NY  2,430
OH  2,705
OK  664
OR  860
PA  2,937
RI  212
SC  801
SD  385
TN  1,248
TX  3,293
UT  472
VA  1,417
VT  197
WA  1,084
WI  1,877
WV  376
WY  204

Search for other Mailing Lists Visit BLC Homepage info@bethesda-list.com

Source:
Subscribers

Selections:
Gender                $12/M
Job Title             $12/M
Industry              $12/M
Geography             $12/M
Fleet Size            $12/M

Delivery:
eMail                 $50/F

Turnaround:          5 days
Minimum Order:        5,000