Direct Marketing Success in 6 Easy Steps

By |March 22nd, 2017|

Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.

Direct Mail Campaign – Little Changes that Make a Difference

By |July 18th, 2016|

Even though direct mail marketing remains one of the best for overall return on investment, this does not automatically translate into success for each campaign. You or your advertising team creates a physical or electronic mailer, includes the special offer and call to action and then sends it out to a long list of possible future customers or clients.

Should you Rent or Purchase Postal and Email Lists?

By |May 19th, 2016|

It is common these days that businesses are confused over whether they should be purchasing or renting postal and email lists. A direct mail marketing is one of the most effective ways to boost an advertising campaign but most companies often don't have enough time to generate postal and email lists with a large quantity by themselves.