Email Marketing Terms that Are Easy to Understand

By |December 5th, 2017|

When you first delve into email marketing, you’re likely to run across terms that you’ve never heard before. Email marketing and schematics have their own lingo that doesn’t really relate to the rest of the world.

Direct Marketing Success in 6 Easy Steps

By |March 22nd, 2017|

Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.

5 Subject Line Tips You Can’t Ignore for Business Email Marketing

By |January 18th, 2017|

When designing a business email marketing campaign, much attention is given to the text and graphics on the inside. You may have brilliant content, actionable links, and emotive pictures that will surely get recipients to click and buy.

Are You Using Best Email Practices?

By |January 13th, 2017|

Are your emails as effective as they could be? If you want to use best email practices to breathe life back into your email marketing, here are some tips for better email.

Email Delivery Drops – Fewer Emails Reach the Inbox

By |August 19th, 2016|

If companies do not want their emails to get automatically routed to the Junk or Spam folders instead of the Inbox, they need to focus on providing quality contacts and keeping their reputation clean. Follow all CAN-SPAM guidelines, always provide a clear "Unsubscribe" option, avoid deceptive redirects, headers, or subject lines, and never use a business email server for questionable activities.

7 Email Subject Line Hints

By |August 4th, 2016|

Writing a killer email subject line can make all the difference in email marketing. Why is this so important? Surely, it is the content that’s more important, isn’t it? Don’t they say how you shouldn’t judge a book by its content, or in this case, an email by its subject line? We have given you 7 highly effective strategies for writing amazing email subject lines.

5 Mobile Marketing Tips

By |May 17th, 2016|

Business success requires an eye on mobile marketing these days, a focus on responsive design and accessibility of all advertising campaigns and contacts. Email marketing is no different.

Postal and Email: How to Increase Sales With Both Direct Mail Options

By |May 12th, 2016|

Although many people may abandon postal direct mail as a business marketing technique due to the proliferation of online options, using it in conjunction with email campaigns can do more to increase your bottom line than choosing just one.