How Direct Mail Improves Your Marketing Funnel

By |August 8th, 2016|

Business email list options are many and can deliver a positive outcome, but postal direct mail is still going strong. The secret is to use the most reputable list brokers and to find a mailing list that contains highly targeted business contacts perfect for whatever product or service you offer.

Direct Mail Campaign – Little Changes that Make a Difference

By |July 18th, 2016|

Even though direct mail marketing remains one of the best for overall return on investment, this does not automatically translate into success for each campaign. You or your advertising team creates a physical or electronic mailer, includes the special offer and call to action and then sends it out to a long list of possible future customers or clients.

Direct Mail Lists – How to Get Eager Prospects

By |July 7th, 2016|

Quality direct mail lists include people who perform a certain job, are members of a certain organization or are otherwise affiliated with a specific niche. Through the use of direct mail lists that are up to date and highly targeted, many business goals can be reached.

7 Tips for Successful Direct Mail

By |June 29th, 2016|

Among all the business to business marketing methods used today, direct mail remains one that fulfills all requirements of a successful campaign. Properly designed and sent to the right people, direct marketing grabs attention, builds both brand recognition and trust and converts new customers.

Using Direct Mail to Attack B2B Prospect’s Pain Point

By |June 27th, 2016|

In some ways business to business marketing is a lot like selling directly to customers. In other ways it is very different. Two ways that they are similar is the effectiveness of direct mail marketing and the power of selling by attacking a prospect's pain points.

How to Make Your B2B Direct Mail More Effective

By |June 16th, 2016|

There are many companies today that are using B2B direct mail to generate direct sales and support their resellers. These companies have a better marketing plan and reach out through personalized letters and direct communication.

Postal and Email: How to Increase Sales With Both Direct Mail Options

By |May 12th, 2016|

Although many people may abandon postal direct mail as a business marketing technique due to the proliferation of online options, using it in conjunction with email campaigns can do more to increase your bottom line than choosing just one.

Medical Mailing Lists – Reach Busy Physicians with Your Offers

By |May 5th, 2016|

Marketing directly to physicians and other medical professionals requires building a relationship with them through quality direct mail lists.