8 Tips to Improve Your Direct Mail

By |June 29th, 2017|

Too many marketers have already dismissed direct mail as an old-fashioned or obsolete method of getting the company message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2013 according to TargetMarketing.com and the number continues to grow.

Direct Marketing Success in 6 Easy Steps

By |March 22nd, 2017|

Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.

Improve Your Direct Mail with Targeting

By |March 15th, 2017|

Every business or organization has an ideal audience. This is the person who wants what you have to offer and is most likely to respond to smart marketing about it. Every message you send out about your group must focus on their desire to get a good value for their time or money.

Direct Mail Marketing Regains Popularity and Power

By |January 25th, 2017|

While some marketing information sources claim that print advertising and direct mail are no longer viable options, the truth of the matter reveals something else. Records indicate that direct marketing is currently experiencing a resurgence in popularity and effectiveness.

Direct Mail is Key For Your Marketing

By |November 25th, 2016|

Digital advertising is a critical component for your marketing campaign but print media is still a valuable tool. As you place your focus on digital branding strategies, don't forget that physical advertising media can turn a standard marketing campaign into a wide-range success.

Postcards to a Targeted Mail List Are Effective Direct Mail

By |November 22nd, 2016|

Successful marketing with post cards depends on multiple factors. Each mailer must capture attention, include effective graphic design and text work, deliver concise and high-quality information, and make a compelling offer that persuades recipients to take action.

Are You Using the Right Type of Direct Mail?

By |November 14th, 2016|

Although many companies know that direct mail is a highly effective form of contacting potential and existing customers and clients, they do not understand how it can be used differently for acquisition promotion and retention marketing.

Reach the Electrical Contractors List You Need

By |October 6th, 2016|

Business-to-business companies who focus on electrical services industry, electrical contractors, need a continuous flow of contact information for contractors, electricians, and other companies that perform these tasks. International businesses that provide products, services, or association membership to these types of companies or self-employed individuals should focus on local contacts through the power of direct mail marketing.

Growing Your Business with Direct Mail Marketing and Advertising

By |August 24th, 2016|

The key to successfully growing your business is establishing contact with new leads and finding great sales opportunities. When you make new connections with businesses who need your products and services, you are playing an active role in expanding the reach of your brand. Of course, you need to focus your efforts on customers who have a demonstrable need for your products.