Should You Be Using Emojis in Your Email Subject Lines

By |July 17th, 2018|

We all use emojis when texting our friends and family. It’s a way of expression that goes beyond words, a small detail that helps convey a message on a stronger level. Texting with emojis is quite common nowadays, but have you considered using emojis in your email subject lines?
Internet is a busy place nowadays and […]

The Best GDPR WordPress Plugin for GDPR Compliance

By |July 10th, 2018|

How WordPress Plugins Can Help Make Your Site GDPR Compliant?
The GDPR EU law has been active since May 25th 2018. It has brought many changes to the way website owners collect data from their visitors. The law was created with the goal to protect the personal data and online privacy of EU citizens. With the […]

Email Marketing and How to Introduce Yourself

By |July 5th, 2018|

If you have been wondering about how you can make a good first impression on your prospects then there are a few things you need to do in order to achieve a great impression for yourself. When talking about an email campaign, putting up a great first impression is highly important. If your introduction is […]

Direct Mail vs Email Marketing

By |June 12th, 2018|

Direct Mail and Email Marketing
Which one is more effective for marketing – Direct mail or Email marketing? In today’s digital world it is common to hear that direct mail marketing is dead, that is, completely ineffective. Many digital marketers neglect direct mail and hide behind the fact that online marketing is taking over. It’s true […]

5 Marketing Campaign Mistakes to Avoid

By |May 15th, 2018|

A well-designed advertising plan requires a great deal of consideration and research. What's more, there are no assurances that it will work in your favor. Executing a marketing campaign that isn't sufficiently productive could end up burning a deep hole in your pocket.

How to Improve Direct Mail Campaign with Facebook Ads

By |February 20th, 2018|

Setting up a business is one thing and making it successful is another. Overall, it is a tough task that can only be accomplished by a select few and it is possible only when there is a definitive plan at hand which includes practices such as hiring a good staff, having a proper setup, accounting and the most important of all, marketing.

Direct Mail Marketing in the Digital Era – Improve Your Success

By |February 6th, 2018|

The digital era we live in has completely changed the means of marketing, replacing direct mail with email campaigns and online marketing strategies. Even though direct mail gets neglected nowadays, it can still be beneficial for marketing campaigns worldwide.

How to Clean Your Email List – 4 Helpful Tips

By |September 13th, 2017|

With all of the instant resources available now through social media, it’s easy to feel like email outreach is a waning form of marketing. Why bother with emails when you can send someone a message on Facebook, Twitter, or LinkedIn? But email is still one of the most useful ways to reach your clients and prospective clients.

Is Social Media Part of Your Direct Mail Campaign?

By |August 15th, 2017|

Social media use has become standard operating procedure for companies who operate as a B2B or B2C entity. Some consider it a replacement for email use in direct marketing campaigns. While social media marketing is definitely something to add to your arsenal, it provides greater effect when used in conjunction with other methods instead of alone.

Direct Mail Generates Response

By |July 28th, 2017|

Many marketers focus on eye-catching design for their direct mail pieces. While this may keep the postcard or letter of the recycling bin, it is possible to do more than just grab attention quickly. The best mail pieces make the people on your response list take action without pausing to mull over the information for long. How do you design a marketing piece that has that type of power?