5 Marketing Campaign Mistakes to Avoid

By |May 15th, 2018|

A well-designed advertising plan requires a great deal of consideration and research. What's more, there are no assurances that it will work in your favor. Executing a marketing campaign that isn't sufficiently productive could end up burning a deep hole in your pocket.

How to Improve Direct Mail Campaign with Facebook Ads

By |February 20th, 2018|

Setting up a business is one thing and making it successful is another. Overall, it is a tough task that can only be accomplished by a select few and it is possible only when there is a definitive plan at hand which includes practices such as hiring a good staff, having a proper setup, accounting and the most important of all, marketing.

Direct Mail Marketing in the Digital Era – Improve Your Success

By |February 6th, 2018|

The digital era we live in has completely changed the means of marketing, replacing direct mail with email campaigns and online marketing strategies. Even though direct mail gets neglected nowadays, it can still be beneficial for marketing campaigns worldwide.

How to Clean Your Email List – 4 Helpful Tips

By |September 13th, 2017|

With all of the instant resources available now through social media, it’s easy to feel like email outreach is a waning form of marketing. Why bother with emails when you can send someone a message on Facebook, Twitter, or LinkedIn? But email is still one of the most useful ways to reach your clients and prospective clients.

Is Social Media Part of Your Direct Mail Campaign?

By |August 15th, 2017|

Social media use has become standard operating procedure for companies who operate as a B2B or B2C entity. Some consider it a replacement for email use in direct marketing campaigns. While social media marketing is definitely something to add to your arsenal, it provides greater effect when used in conjunction with other methods instead of alone.

Direct Mail Generates Response

By |July 28th, 2017|

Many marketers focus on eye-catching design for their direct mail pieces. While this may keep the postcard or letter of the recycling bin, it is possible to do more than just grab attention quickly. The best mail pieces make the people on your response list take action without pausing to mull over the information for long. How do you design a marketing piece that has that type of power?

8 Tips to Improve Your Direct Mail

By |June 29th, 2017|

Too many marketers have already dismissed direct mail as an old-fashioned or obsolete method of getting the company message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2013 according to TargetMarketing.com and the number continues to grow.

Direct Marketing Success in 6 Easy Steps

By |March 22nd, 2017|

Direct mail, whether postal mail or email, continues to impress advertisers with its ability to reach a highly targeted audience, impress them with a company-specific message, and convert them into lifelong customers or clients. Getting to this point, however, requires quite a few details that some companies get wrong.

Improve Your Direct Mail with Targeting

By |March 15th, 2017|

Every business or organization has an ideal audience. This is the person who wants what you have to offer and is most likely to respond to smart marketing about it. Every message you send out about your group must focus on their desire to get a good value for their time or money.

Direct Mail Marketing Regains Popularity and Power

By |January 25th, 2017|

While some marketing information sources claim that print advertising and direct mail are no longer viable options, the truth of the matter reveals something else. Records indicate that direct marketing is currently experiencing a resurgence in popularity and effectiveness.