5 Tips for B2B Marketers to Boost Customer Numbers Now

By |February 2nd, 2017|

Business to business email marketing differs from consumer direct marketing in various ways. Companies that target other companies with their products and services need to find prospects who have a professional need for the products and services available.

Beyond Your Current Business Marketing Prospects

By |November 3rd, 2016|

In order for your business to thrive, it is sometimes necessary to make major changes. In many cases, the changes that need to be made are chosen after a long process of trial and error. While this process may be time-consuming and expensive, it often occurs naturally as business owners adapt to changing market conditions and customer preferences.

5 Great Ways To Find New Customers

By |October 27th, 2016|

If you own a business that provides a product or a service, you already know that customers are your most important asset. Without customers, the utility or features of your product are a secondary concern. Of course, you need to make sure that you are providing real value to your target demographic, but you first need to develop a strong customer base.

7 Tips for Successful Direct Mail

By |June 29th, 2016|

Among all the business to business marketing methods used today, direct mail remains one that fulfills all requirements of a successful campaign. Properly designed and sent to the right people, direct marketing grabs attention, builds both brand recognition and trust and converts new customers.

Using Direct Mail to Attack B2B Prospect’s Pain Point

By |June 27th, 2016|

In some ways business to business marketing is a lot like selling directly to customers. In other ways it is very different. Two ways that they are similar is the effectiveness of direct mail marketing and the power of selling by attacking a prospect's pain points.

Go Beyond Your CRM System to Reach New Prospects

By |June 9th, 2016|

Any company that engages in business to consumer or business to business marketing needs some type of CRM system to manage both current and future customers and clients. CRM stands for Customer Relationship Manager, and it is a software program that organizes information about all of your contacts